Regardless of where you are in business, whether you’re just starting out or you’ve been running your company for some time; whether you work for yourself or for someone else there are essential pieces of information that are key to your success. First, in order to thrive you absolutely must know who you are. Not only who you are in business, but in life in general. You also have to know what you believe in, what your values are, and what drives and motivates you.

Another key aspect of succeeding in business is to understand needs and wants of your customers. Until you determine exactly who your customers are, you will have a difficult time satisfying what they want and need. That is why it is so important to determine what drives you. If you understand what drives you, what your values are, your beliefs, your dreams and goals, and what your ultimate purpose is, it will be so much easier to figure out who you want to do business with.

As has often been belief and practice of many business owners, sales professionals, and managers, when asked who their market is, they respond with, “Everyone!” Fact is, if everyone is your market, ultimately no one is your market.

It’s incredible how many people have never taken time to determine who they would ideally like to do business with. The more clarity you have, simpler your process of doing business becomes. Do not confuse easy with simple. Running a business is not necessarily easy and yet, process can be simple when you gain massive amounts of clarity.

Additionally, your existing and potential customers will have a much easier time distinguishing you from your competitors. With a new competitor cropping up on what seems like every street corner, make decision making process for your clients as simple as possible. By gaining clarity through self-evaluation and customer evaluation, you attract more of your ideal clients. As you attract more of who you want to do business with you can focus more on business of providing a great experience to your customers.

In Section III, Borrower Information, you must fill out your personal information including name, Social Security number, phone, age, years in school, marital status, number of children and their ages, and present and previous employers.

Section IV is Employment Information, while Section V is Monthly Income and Combined Housing Expense Information (use your pay stubs for this section).

Section VI, Assets and Liabilities, can be filled out using bank statements, as well as credit card and loan statements. Leave Section VII, Details of Transaction, blank.

Finally, answer question in Section VIII, Declaration, then sign and date application. Also sign Section IX, Acknowledgement and Agreement.