Premium materials are also needed to achieve desire quality output for your cards. Don’t just settle for a cheaper printing cost if quality of your business card is compromised. Be wise to pick for right commercial printing company to do job for you. Of course professional service of a well-trained team is a vital component for realization of good and effective business cards. Lot of skills and knowledge are required to accomplish such quality and creative works.

These are but among few services a commercial printing company offers. Make sure that when you choose service of a printing company; remember that you are not only to prefer quality and affordability of job but most importantly excellence and perfection it will give for your business card!

e) Foster collaboration instead of competition. Competition causes people to shut down, restricts flow of information and creates core and peripheral groups. On other hand, collaboration allows intellectual cross-pollination that is raw material for idea generation process.

f) One of top idea generation killers is slow or non-existent implementation. People just will not take idea generation seriously if nothing tangible resulted from last brainstorming session. Ensure direct links to decision makers and visible progression through innovation process – idea selection, development and commercialisation.

g) Don’t rely on “creative types.” Everyone can generate large numbers of diverse and novel ideas. Whilst there are assertions that there are creativity traits such as lack tolerance for conformity and tolerance for ambiguity, these theories are questioned on basis that traits are hard to identify, isolate and are not stable or transferable across situations. Further, other criteria such as motivation and competencies are critical.

h) Think beyond brainstorming. The concept of brainstorming as only effective method of good idea generation is questionable. Some brainstorming negatives include: 1) dilution of ideas, 2) lower rates of participation from individuals who score low in expression and 3) evaluation apprehension. Idea boxes, idea intranets and knowledge bases are just some methods of maximising contribution of every individual.

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These and other topics are covered in depth in MBA dissertation on Managing Creativity & Innovation, which can be purchased at http://www.managing-creativity.com

Kal Bishop, MBA, http://www.managing-creativity.com

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