Remember to use bold and italics to emphasize important pieces of information. Avoid underlining, though, so your readers don't confuse underlined words with linked text.

Use inverted pyramid. Journalists have long been aware of need to catch readers' attention immediately. Like newspaper readers, web surfers are also pressed for time and want to get story right away.

The first paragraph should contain most important information and tell what rest of site/page/story is about. That way, readers can scan beginning to get gist of story.

Start with a short conclusion; gradually get into full story and provide more details below or on another page.

Proofread. There is no better way to make your company look incompetent than to have mistakes all over your site. I've seen it over and over and over again. Proof read time and time again, and then let someone else take a look at it too. Your spell-checker is not enough! It helps to print out all pages and edit hard copy, since reading off screen is tedious.

Don't be afraid to be entertaining. Fortunately, we've gotten smarter over last several years since plopping your company brochure onto screen went out of style. Nowadays, web surfers want to be entertained. Use humor. Use personality. Use a conversational style. The web is no place for flat, boring, unenergetic cure-for-insomnia stuff. Be enthusiastic about your product -- if you're into it, your customers will be, too! Confidence shows!

8.Brainstorm

Get an easel and a group of coworkers together. Shout out ideas while one person writes them down. Pay no attention to whether they make sense, are silly, impossible, or totally unrelated. When page is full, sort through ideas, picking out ones you like best.

9.Freewrite Until You Get There

This is fastest way I know to beat writer's block. Get out a blank pad of paper, put on some classical music, and write. Keep pen moving for a set time, say, 10 or 15 minutes and write down whatever comes to mind. Don't think, look back, correct, or delete anything; just write. At end of session, read what you wrote, underlining anything that jumps out at you. Use these words to find a topic.

10.People Watch

Go to mall, an airport, or other crowded place. Take a seat and watch people go by. Where is that guy with green sneakers going? Where does that couple live and what do they drive? How about those children running back and forth while their parents pay no attention? Think up stories for all these people to get your mind moving. Soon, you'll have several topics to write about.

Using any or all of these techniques is sure to stimulate your brain. Keep this list posted somewhere in your office for next time you need to invent a topic to write about.