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Here's a good starter content strategy:
One-quarter free-reprint content.
One-quarter content contributed by visitors.
One-quarter originally written content you let other sites reprint in exchange for a link to your site.
One-quarter originally written content you do not redistribute.
Scheduling Content Updates
Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.
In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.
One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.
Identifying a Content Provider
Ever wonder how Bill Gates keeps MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?
You guessed it: Bill Gates does not write content for any of Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is called a "web content provider."
Your web content provider has to be a person or company with proven experience writing content for web, rather than just print content. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes.
In short, your web content is too important to leave to chance. Make sure you have a strategy for getting best content. Contact a content provider to develop a web content strategy today.
Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: http://upmarketcontent.com