Business Website Content Copyright Violation Scare

Written by Joel Walsh

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2. Chilling Effect of Web Content Copyright Violation Paranoia

Some extremely paranoid website owners have stopped publishing new content--a guaranteed Pyrrhic victory if there ever was one.

3. Wasted Energy and Resources

In short, paranoia over web content theft distracts crucial energy fromrepparttar creative process of building a website. Every moment you spend wringing your hands over web content theft is a moment you aren't spending building your site.

4. Mostly Fueled by Ignorance ofrepparttar 151167 Real Internet Copyright Situation

Much ofrepparttar 151168 anxiety around internet copyright violations is caused by three groundless myths aboutrepparttar 151169 dire consequences for your website if you are a victim:

a. internet copyright violations are hard to pursue (thanks to search engines, copyright violations are easier to identify and punish than in print);

b. your site will suffer a duplicate content penalty in search engines;

c. content theft will completely destroyrepparttar 151170 unique value of your website.

To realize how groundlessrepparttar 151171 last two fears are, you only have to look at any newspaper website, stuffed with syndicated content fromrepparttar 151172 newswires.

In short, though website content theft and other internet copyright violations corroderepparttar 151173 ties that bindrepparttar 151174 web together, they must not distract fromrepparttar 151175 real business ofrepparttar 151176 web: sharing information, ideas, and art. Keep publishing new content. If you don't,repparttar 151177 web content thieves have won.

Joel Walsh is a website content writer: [Web publication requirement: create live link for the URL/web address using "website content writer" as visible link text/anchor text.]

Google's Good Writing Content Filter

Written by Joel Walsh

Continued from page 1

JavaScript-formatted internal links. Most ofrepparttar websites use JavaScript for their internal page links. Again, that's notrepparttar 151166 best web design practice, but there are worse things you could do. Keyword optimization. Except for two pages, keyword optimization was conspicuous by its absence. In more than halfrepparttar 151167 web pages,repparttar 151168 keyword did not appear more than three times, meaning a very low density. Many ofrepparttar 151169 pages did not containrepparttar 151170 keyword at all. That may just demonstraterepparttar 151171 power of anchor text in inbound links. It also may demonstrate that Google takes a site's entire content into account when categorizing it and deciding what page to display.

Sub-headings. On most pages, sub-headings were either absent or inrepparttar 151172 form of images rather than text. That's a very bad design practice, and particularly cruel to blind users. But again, Google is more forgiving.

Links: Most ofrepparttar 151173 web pages contained ten or more links; many contain over 30, in defiance ofrepparttar 151174 SEO bugbears about "link popularity bleeding." Moreover, nearly allrepparttar 151175 pages contained a significant number of non-relevant links. On many pages, non-relevant links outnumbered relevant ones. Of course, it's not clear what benefitrepparttar 151176 website owners hope to get from placing irrelevant links on pages. It has been a proven way of lowering conversion rates and losing visitors. But Google doesn't seem to care if your website makes money.

Originality: a significant number of pages contained content copied from other websites. In all cases,repparttar 151177 content was professionally written content apparently distributed on a free-reprint basis. Note:repparttar 151178 reprint content did not consist of content feeds. However, no website consisted solely of free-reprint content. There was always at least a significant portion of original content, usuallyrepparttar 151179 majority ofrepparttar 151180 page. Recommendations

Make sure a professional writer, or at least someone who can tell good writing from bad, is creating your site's content, particularly inrepparttar 151181 case of a search-engine optimization campaign. If you are an SEO, make sure you get a pro to dorepparttar 151182 content. A shocking number of SEOs write incredibly badly. I've even had clients whose websites got fewer conversions or page views after their SEOs got through with them, even when they got a sharp uptick in unique visitors. Most visitors simply hitrepparttar 151183 "back" button when confronted withrepparttar 151184 unpalatable text, sorepparttar 151185 increased traffic is just wasted bandwidth.

If you write your own content, make sure that it passes throughrepparttar 151186 hands of a skilled copyeditor or writer before going online.

Update your content often. It's important both to add new pages and update existing pages. If you can't afford original content, use free-reprint content.

Distribute your content to other websites on a free-reprint basis. This will help your website get links in exchange forrepparttar 151187 right to publishrepparttar 151188 content. It will also help spread your message and enhance your visibility. Fears of a "duplicate content penalty" for free-reprint content (as opposed to duplication of content within a single website) are unjustified.

In short, if you have a mature website that is already indexed and getting traffic, you should consider making surerepparttar 151189 bulk of your investment in your website is devoted to its content, rather than graphic design, old-school search-engine optimization, or linking campaigns.

Joel Walsh is the owner, founder and head-writer of UpMarket Content. To read more about website content best practices, get a consultation with Mr. Walsh, or get a sample page for your site at no charge, go to the SEO website content page:

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