3. If you get same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?

Keep in mind, that's only additional revenue you get from improved content compared with what you were getting already from your work. No extra work needed.

Sales/leads model:

If your website is a promotional vehicle for a business, results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.

In reality, if your current content is really weak, improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples response rate.

The best part of all this is advantage you'll gain over competition, with so many website owners in dark about their content. If you are earning 20% more than competition on same advertising or promotion expense, you will ultimately carry day.

Making a Content Investment

Now, back to price. What would you expect to invest to see a $6570 return?

Writer's Market, blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.

But you can actually get away with paying only half that if you don't need research or meetings—the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.

In short, with all obsession webmasters tend to have with increasing traffic, it's important to remember that making simple website content improvements is a much more cost-efficient and reliable way of increasing revenue. Not convinced? Just try getting professional help for a few of your page's content. You'll be pleasantly surprised when you see your site making more money.

* Anchor text, like bulleted lists, boldface text, headlines and subheadings, has a higher chance of being read than rest of text. People tend to scan computer screens rather than read text word for word. Eyes will be much more likely to slow down from scan mode and actually read anything that stands out from page, especially hyperlinks.

* A web page will rank higher for a keyword in search engine results if anchor text of links to that page has that keyword.

Blunder Number 4: Only including an HTML-formatted link with "anchor text"

You really want that anchor-text link, but it is foolish only to provide that link. No matter what you do, a substantial number of publishers will reformat your article as plain text, and your link will simply disappear. That's why you need to have both an HTML link with anchor text and a URL written out in this format: http://www.yoururl.com/page

"But I'm only interested in getting my article on web pages so I can gain link popularity," you say. Well, a large number of plain-text email newsletters will be archived on website of newsletter publisher. These newsletter-publisher webmasters won't usually remember at that point to get your HTML version to post online. The standard approach is just to automatically convert URL to a link using special software.

Remember: publisher may be operating dozens of ezines and websites, so this whole step will be partially or completely automated, without anyone stopping to check for an HTML version. If you don't have a URL written out in your article, that link will simply be lost.

Besides, think of all traffic you might have gotten from plain-text newsletter readers. Who would say no to free targeted traffic--isn't that why you want to rank high in search engines in first place?

In fact, with paid online advertising going for more than a dollar a click on average, you really are throwing money away if you make any of these ezine article marketing and advertising blunders.