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3. If you get same results with 50 pages with similar traffic levels, that's an increase of $328500. Now multiply that by however many sites you or your company owns. Can you say, "early retirement"?
Keep in mind, that's only additional revenue you get from improved content compared with what you were getting already from your work. No extra work needed.
If your website is a promotional vehicle for a business, results can be even more spectacular. If a page nets you $500/day in sales or leads, website content improvements that increase your sales or leads by 20% will pay for themselves within a month, if not a week.
In reality, if your current content is really weak, improvement is likely to be even more spectacular. Traditionally, overhauling bad sales writing doubles or even triples response rate.
The best part of all this is advantage you'll gain over competition, with so many website owners in dark about their content. If you are earning 20% more than competition on same advertising or promotion expense, you will ultimately carry day.
Making a Content Investment
Now, back to price. What would you expect to invest to see a $6570 return?
Writer's Market, blue book of professional writer fees, says web content averages $300/page, which would mean a 2000+% return on investment.
But you can actually get away with paying only half that if you don't need research or meetings—the biggest time-sucks when it comes to creative projects. If you order content in bulk, you'll likely get an even steeper discount.
In short, with all obsession webmasters tend to have with increasing traffic, it's important to remember that making simple website content improvements is a much more cost-efficient and reliable way of increasing revenue. Not convinced? Just try getting professional help for a few of your page's content. You'll be pleasantly surprised when you see your site making more money.
[Formatting: for web, please use "website content" as the link's anchor text (visible link text)] Joel Walsh is the head content writer for UpMarket Content. Get more information on improving your site's website content: http://upmarketcontent.com