Business Web Site Content Strategy

Written by Joel Walsh

Continued from page 1

* User-contributed content: A website that handles support issues may have a lot of use for a user forum. A professional services firm would probably be better off without a forum, with allrepparttar user-contributed content inrepparttar 150027 form of testimonials.

* Original written content, exclusive and for distribution: Any website can benefit from original content since it draws search engine traffic and puts your best foot forward with visitors. The broader your potential audience andrepparttar 150028 greaterrepparttar 150029 competition from other sites,repparttar 150030 more content you need.

Scheduling Content Updates

Search engines, especially Google, seem to give pride of place to sites that regularly update their content. Regular content updates also give visitors a reason to return.

In short, if you have thirty web pages worth of content this month, it's better to post one page each day rather than put them up all at once. To make sure you do this, schedule an hour each day for updating your site's content.

One way to get regular content updates for your site is to start a blog, a "web log" in which you write your thoughts and post news. The one disadvantage is that many web users are getting tired of blogs, which are often not well written and contain more opinion than information. Search engines, too, seem to be featuring blogs in their results less often.

Identifying a Content Provider

Ever wonder how Bill Gates keepsrepparttar 150031 MSN and Microsoft sites so content-rich? Doesn't he get RSI from writing a thousand or more pages a day?

You guessed it: Bill Gates does not writerepparttar 150032 content for any ofrepparttar 150033 Microsoft websites. Nor should you write all your own content. All successful website owners have someone else write a large part of their content. This person or company is often called a "web content provider" or "website copywriter."

You need to select a web content provider with proven experience writing content forrepparttar 150034 web, rather than just writing for print. Ask to see writing samples. You might even ask if you can commission just a single page to start with, for evaluation purposes. Also make sure that you are buying all rights torepparttar 150035 content.

After all,repparttar 150036 most important part of your website content strategy should be quality.

Joel Walsh, a professional content writer and founder of UpMarket Content, recommends you check out their site to learn more about what you can get from a web site content provider: [When posting on the web, please hyperlink this text as the anchor text: "web site content provider"]

The Five Ways You Should Be Using Keywords

Written by George Peirson

Continued from page 1

Considerrepparttar description tag just like it is named, a concise description of your site. Keep it to a short paragraph, under 50 words.

Alt tags are text descriptions that are included withrepparttar 150013 code used to display images on a page. Basically an Alt tag isrepparttar 150014 Alternate Text version ofrepparttar 150015 image in caserepparttar 150016 image is not displayed. Alt tags are important for creating a fully accessible site for people who use screen reader technology that readsrepparttar 150017 page out loud through their computer speakers. Obviously an image cannot be read aloud, butrepparttar 150018 Alt tag can.

Alt tags are also displayed as a quick popup when you “hover” your mouse pointer over an image. Many search engines, including Google, will indexrepparttar 150019 Alt tags along withrepparttar 150020 rest ofrepparttar 150021 body copy, making these ideal places to slip in a few more keywords. Just keep in mind thatrepparttar 150022 text should accurately reflectrepparttar 150023 content ofrepparttar 150024 image. Plus don’t use Alt tags on images that would not normally be read out loud, such as separator lines or bullets.

This brings us torepparttar 150025 main place to use your keywords,repparttar 150026 body copy onrepparttar 150027 page,repparttar 150028 text that your visitors are reading when they visit your site. The major search engines will no longer give you a top placement just for havingrepparttar 150029 most instances of a particular keyword on your page. They will give top listing to what they believe isrepparttar 150030 most relevant page on a topic.

Your job is to work your keyword intorepparttar 150031 text frequently, but appropriately. Select one or two keywords and makerepparttar 150032 page specifically about those keywords. Think of yourself giving a PowerPoint presentation to an audience of your best customers. Your PowerPoint slides will be your paragraphs. They should be concise and torepparttar 150033 point, using your keywords to drive home your point. And, just like in a PowerPoint presentation, you can use bulleted lists to call outrepparttar 150034 several benefits of your site or product, each time relating it to your selected keyword.

So use your keywords appropriately on your site and use them where you can. This will greatly increase your search engine effectiveness.

Article copyright 2005 George Peirson

George Peirson is the CEO of How To Gurus. He is the author of over 30 multimedia based tutorial training titles. To see training sets and other articles by George Peirson visit

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