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So what are advantages and disadvantages of each kind of networking? They both have their place but strong networking groups represent a bigger commitment than passive networking groups. By belonging to a strong networking group, you are committed to be on lookout for referrals for group members. Strong networking groups also usually meet on a weekly basis whereas passive networking groups usually meet monthly.
Passive networks can have multiple people from one profession or industry as members. They also have no requirements for passing on referrals to other members. Referrals do occur in a passive networking event but it is not facilitated by meeting and is totally up to business owner to initiate. You can belong to multiple passive networking groups. Any business you get from passive networking will most likely be a result of amount of effort you put in.
Strong networks on other hand restrict membership to only one person per industry or profession. This greatly increases likelihood that you will receive referrals from participating members. Meetings are structured in a way to encourage referrals and there is a formal referral exchange that happens every week. It is strongly recommended that you only belong to one strong networking group in order to keep quality of your referrals high.
In either case, it is important for members of these groups to see you as professional and competent. Referrals will go to people referrer knows, likes and trusts.
Want more business? Start attending business to business networking events in your area.
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