Create a Marketing Plan. A new business often doesn't have a huge budget for marketing and a plan you help you save money. -- Design your marketing plan with your integrity in mind. -- Develop print media (business cards, stationary, forms, advertisements, newsletter, etc.). -- Decide if online marketing will be part of your plan (website, newsletter, ad's, etc.). -- Practice describing benefits of what you do in 30 seconds and 2 minutes (called verbal logo, USP, elevator speech). -- Re-evaluate your plan every 3 months.

Start your research with business, marketing and personal development articles at http://www.coachmaria.com/articles.html.

Branding is very important on Net. Heck, few people are able to make strong brand names as their token to unlimited earnings. You really can't afford to be number 2. There's a price to be paid... which you may or may not be prepared to pay.

One of my friend and a very successful marketing guru Allan Gardyne of http://www.AssociatePrograms.com have created a wonderful example of (Type Y) business. He is considered an authority on affiliate programs. His directory of Affiliate Programs is most comprehensive resource that is literally a treasure for anyone seeking affiliate income.

For some people, former approach makes sense, i.e., (Type X), as they believe since Net is good for having multiple revenue streams. Followers of (Type X) business have to go long long way promoting so many businesses online. In end, they get nowhere whirling around in cyberspace.

Sure, multiple revenue stream makes online business choice of every aspiring entrepreneur, but it shouldn't be practiced haphazardly without any direction.

Carving a niche with specific audience in mind can generate a lot more income than one can possibly imagine... and all without fuss of getting trapped in countless ventures producing insignificant or no results.

The best way to start with e-commerce craze is to have a specific theme business. Once theme business gets established, grow this theme business in multiple sub-theme or sub-niche businesses. That's key.

If you want to have a look of a PERFECT (Type Y) business, point your web browser to following URL http://www.sitesell.com/niche1.html The owner of this site Dr. Ken Evoy have crafted a wonderful example of (Type Y) business. That's hard to knock out. So, in that case less becomes more.

Remember, don't be a victim of hype. It just doesn't work as it sounds. You'll only loose your valuable time and money with (Type X) business. Be creative, identify a niche and make your business number 1 ... since you're one of your kind.

Aren't you?