Bumper stickers and static stickers are something that constantly generate word-of-mouth as well. What college doesn't sell them? Parents and alumni can also have them too! Coffee and travel mugs, and even koozies (can coolers) can all create buzz about their namesake in offices, at people's homes or at beach. While many people use their 'free t-shirts' to sleep in, many others will wear them to gym or out jogging. This could create locker room talk about when and how they got shirt. At a bar, you may help someone open a beer with a keychain from an insurance company- and guess what- they need insurance.

Word-of-mouth can also even help for short-term goals, such as at a seminar. You may be passing out a really cool item, which makes you talk of floor. Or, maybe everyone at county fair wants to stop by Heavenly Touch Massage Therapy stand for a stress ball.

Plain and simple, if you use right kind of promotional items, people will use them- and others will see them being used. "Where'd you get that?" could become a common question to user, making them a walking, talking billboard for your own company. If a t-shirt cost you $3.79, but person wears it to gym once a week- think how far that little sum of money actually went!

o Consider thy neighbour. Well this logic can work both ways, if you are next to a large multi-tier display, then you can attract considerable footfall during trade show. On other hand, if you have a reasonably small booth next to a large display space, then you might get completely dwarfed.

Let's take another scenario. If you choose to be part of a section of similar style booths, visitors are likely to pace their speed down aisle in a manner which would be allow them to spend some time to see all booths and they are not likely to be in a hurry to get to a larger display. You need to decide this on a bit of gut instinct. Who your neighbour is also might influence your decision.

Some of don'ts while checking out neighbours are:

o Don't choose booth next to your competitor. The result is going to be a waste of time is trying to check out what is happening in their booth and agonizing about each and every visitor who stops by.

o Don't choose an unrelated industry segment display. If you are dealing in networking, it might not be a great idea to choose a stand in an e-commerce space.

Personally I tend to hang around centre of trade show where most of action is. Thus aim should be getting to section where we can see most number of displays and decide what interests us most. One of best inputs to choose tradeshow booth location and not listed above is previous experience. A number of trade shows have their peculiarities which might only be realized by previous participants so it is suggested that you speak to colleagues who have attended show before you. I hope that above suggestions help you find perfect booth in next trade show!