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o Consider thy neighbour. Well this logic can work both ways, if you are next to a large multi-tier display, then you can attract considerable footfall during trade show. On other hand, if you have a reasonably small booth next to a large display space, then you might get completely dwarfed.
Let's take another scenario. If you choose to be part of a section of similar style booths, visitors are likely to pace their speed down aisle in a manner which would be allow them to spend some time to see all booths and they are not likely to be in a hurry to get to a larger display. You need to decide this on a bit of gut instinct. Who your neighbour is also might influence your decision.
Some of don'ts while checking out neighbours are:
o Don't choose booth next to your competitor. The result is going to be a waste of time is trying to check out what is happening in their booth and agonizing about each and every visitor who stops by.
o Don't choose an unrelated industry segment display. If you are dealing in networking, it might not be a great idea to choose a stand in an e-commerce space.
Personally I tend to hang around centre of trade show where most of action is. Thus aim should be getting to section where we can see most number of displays and decide what interests us most. One of best inputs to choose tradeshow booth location and not listed above is previous experience. A number of trade shows have their peculiarities which might only be realized by previous participants so it is suggested that you speak to colleagues who have attended show before you. I hope that above suggestions help you find perfect booth in next trade show!
Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design.