Business Postcard Marketing: 35 Ways to Use It

Written by Alan Sharpe

Continued from page 1
  • show that your real estate firm has listed or sold a home inrepparttar reader’s neighbourhood
  • remind a customer that her car is due for a service
  • announce to clients that you are moving, giving your new address
  • survey your clients
  • announcerepparttar 149484 re-opening of your business after renovations are complete
  • distribute a coupon that givesrepparttar 149485 holder a discount at your store
  • announcerepparttar 149486 opening of a new location near your customers and potential customers
  • remind customers whenrepparttar 149487 product that you sell (such as home heating oil) is ready to be replenished
  • send a follow-up note after sending a sales letter
  • send a thank you note
  • remind customers of a seasonal deadline for ordering
  • announce a retirement
  • capture names and addresses of potential customers by asking them to mail back your warranty card
  • keep in touch with clients with a simple “We’re thinking about you” message
  • introduce a new manager, sales person or customer service rep
  • offer a mystery gift that is redeemed by visiting your business
  • announce that you are going out of business (may it never happen!)

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    About the author

    Alan Sharpe is a business-to-business direct mail copywriter who helps business owners and marketing managers generate leads, close sales and retain customers using creative direct mail postcard marketing. Learn more about his services and sign up for free weekly tips like this at

    The Seven Vital Steps You Must Know To Ensure Direct Mail Success

    Written by Allan J. Katz

    Continued from page 1

    5. Producerepparttar Package

    Have you ever read an ad or received a mailing without a phone number or address? Often people get so wrapped up inrepparttar 148899 copy they forget to call for action. Boldly feature your phone number, address, web site address, email address and fax. Make it easy for your prospects to contact you.

    Your logo should visually expressrepparttar 148900 essence of your company's mission along with a positioning statement that sets you apart from your competition. Design a "risk-free" response certificate that clearly repeats your most valuable benefits and moves your reader to say "yes."

    6. Testing

    The standard business-to-business mailing package includes an outside envelope, letter, brochure, lift letter and response device.

    The benefit of direct mail is that you have an unlimited number of choices when it comes to your package. You can chooserepparttar 148901 paper, ink color and size ofrepparttar 148902 package. Or you might choose a postcard, self mailer, flyer or 3D package which is almost guaranteed to get opened.

    7. Follow Up

    The three most important elements to test arerepparttar 148903 list, offer and package. Studies showrepparttar 148904 quality of your mailing list represents 40% - 70% of your mailing success.

    First, carefully select your list, keep your offerrepparttar 148905 same and test one list against another; either two rented lists or your customer list against a rented list.

    Then, test your offers. Keep your listrepparttar 148906 same and change your offer. A one word change in a headline can boost your response over 300%. Test discounts, free gifts, free samples, personalized coaching or free reports.

    Third, testrepparttar 148907 creative. Colors create moods and can affect response. Test a humorous approach vs. a serious approach. Test photos vs. clip art, ink colors, paper colors, envelope design. Test a postcard vs. a letter. What about a teaser onrepparttar 148908 envelope vs. a blank envelope? All these variables can affect your response and should be tested.

    It's useless to have a powerful measurable tool like direct mail and not evaluate whether it's working. Keep track of your response. Code your ads and business reply cards and determine what isrepparttar 148909 most profitable combination of elements for your market.

    (c) Allan J. Katz, 2005. Permission to reprint granted to all venues to long asrepparttar 148910 article and by-line are not changed and links are clickable.

    Allan is the Loyalty Coach at and the Marketing Director of, a full service, web based Direct Mail Advertising and Printing Company, in Memphis, Tennessee specializing in 4 color printing of direct mail postcards, brochures, newsletters and flyers.

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