I know I would be happy with business plan templates that I could modify and add my own thoughts. I think it would be like instant soup. You have bought basic ingredient, but you still need to provide a little bit more like hot water and a bowl.

Though I haven't tried collection myself it looks quite good. I think this would be useful if you are in business school, early part of your career, or even a seasoned business man venturing into new areas.

Till next week and all best with your business planning!

Brainstorming

Aah, that mysterious word that conjures up so many visions. Mostly, visions of your writer doing a whole lot of nothing. Except maybe, daydreaming. Yes, sitting around looking at pictures, reading, staring off into space, doodling on notepads, and making countless cups of coffee are part of brainstorming. But realize we're not just idly wasting time. There is a method to our madness. The actual writing is last step of process. First, we need time to digest all that new information we've just crammed into our heads. Then comes concepting, sketching and arranging until finally it all gets typed into computer and becomes masterpiece that is your hard hitting, engaging sales copy.

Return on Investment

After first project, your writer will have a pretty sound knowledge of your business. As you continue working together, they will become expert. The benefits of sticking with same writer are obvious. Because they have invested research time on first project, you can simply call them up, explain job and rely on them to create copy that clearly speaks with 'voice' of your company. Not only that, but they will know how to present your features and benefits in most appealing way to your audience. And most importantly, they will free up your time so you can get back to doing what you do best. The end result? More money for everyone. Happiness. And peace of mind.