#5 Make it positive sounding - optimistic

#6 Make it changeable - "Apex Software" might want to start selling hardware someday.

#7 Make sure it doesn't confuse you with someone else

#8 Make it attract kind of customers you want -"equi- store.co.uk" sells all sorts of equestrian products to horsy set.

#9 Make it fun, (if it's appropriate for your business) - "Curl up and Dye" - not for baldies

#10 Make it quirky - egg.com - would you believe it's a bank

Here are some suggestions to help you choose a name:

#1 Brainstorm - think about how you want people to feel when they see or hear your name

#2 Think of humorous aspects of what you do

#3 Check other names and trademarks on internet

#4 Check domain names

#5 Does your name sound cheap or expensive

#6 Think about picking a name that starts with "A." That could be important if you want to be listed in a publication such as Yellow Pages

There are books you can buy and software you can use to help choose a business name. Check out this book:

The Name's Thing: Creating Perfect Name for Your Company or Product Henri Charmasson

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