2. Create A USP For Your Business

USP stands for "Unique Selling Proposition".

It is a statement of what is different about your company and its products. Your USP gives reason people should do business with you. It amplifies benefit of doing business with you and your company. My USP is POSTCARD MARKETING EXPERTS. Create your own USP and put it on all your promotional materials, invoices, shipping labels etc.

Use your USP to communicate benefit of doing business with you and why you are better than any of your competitors. 3. Always Make an Offer

Make sure you ask your prospects and customers to do something when they receive your postcard. By offering them something you know they are likely to want and giving them a smooth path to respond on, you are making it easy and desirable for them to respond.

4. Create and Maintain a Database of The Customer Information You Collect From The Responses To Your Mailings

Most people who receive a postcard from you won't contact you first time they receive one. But once they contact you, you must create and maintain a database which allows you to repeatedly contact them with offers to respond to. Fifty percent or more of many businesses' sales come as a result of following up with people who were previously contacted, but didn't buy right away. No kidding, repeat contact does drive sales. One-time mailings can get response, but are bound to leave sales on table. Those sales can be picked up with repeated mailings.

5. Take Away Fear of Loss

People don't want to be fooled, plain and simple. Unfortunately trust does not run high today between customers and businesses in general. People have been disappointed too many times by being sold one thing and getting another. A guarantee or warranty is a good way to reduce or eliminate customers’ risk of getting something other than what they bargained for. Guarantees and warranties increase response and sales by reducing customer risk. 6. Expand Your Product Line

Getting new customers is more expensive than selling to existing ones. By regularly developing new products and services to sell to your customers and offering these new products and services to them, you can expand your business efficiently and easily. 7. Test Your Postcard Promotions Track effectiveness of your postcard mailings. How many people responded to your mailing? What dollar amount of sales resulted from those responses? Is money you are spending to attract new business giving you a good return? What can you do to make your marketing more effective? Change your offer, headline, price, timing of your offer. When you do track results and improve your response. These are points to follow when designing your own marketing strategy. When you are done, you will have laid out steps needed to accomplish your goal using existing resources to achieve a great marketing ROI (return on investment). After that, you simply have to get those steps executed and that might require further planning but it is all in context of your main business marketing strategy.

Eye trail is where your eye goes when you look at postcard. You can have good eye trail with full color on both sides – but it has to be done correctly. Usually when you give people a choice to do full color on both sides they go overboard and creative juices start flying, not flowing, flying with, “WOW!!! full color on both sides?!!” And they make it too busy. You don’t want it to be dispersing – you want it to go like a trail. Have a start, a middle and an end.

Example:

Did YOU Notice this Postcard? Your Customers Will Notice Yours Too! 5000 Full Color Super-glossy postcards for only $389

Look at it from customer viewpoint – really look at it from their viewpoint and you can see what I mean by eye trail.

5) I know that you should promote only one thing at a time on your postcard.

Even if you sell lots of different products, you only promote one of them. It is fine to mention them on back of postcard bullet pointed. But your main focus on front of your postcard needs to be one product, service, item, what have you – just one thing.

Say you have a flooring store and a furniture showroom in back. Your postcard should only talk about flooring. It is not that people who are looking for flooring are not also looking for furniture – it’s just too much information on front of postcard.

The purpose of a postcard is to get your prospect interested with one thing. You can put on back as just a mention: “We also have a giant showroom full of furniture.”

But on front – one item! ONE ITEM!

If a company sells hot tubs, above-ground pools and jungle gyms they need to pick one that gives them most income and make their postcard about that.

6) And I know that a person could grow a company with no other marketing media.

With postcards alone, one could take a company from zero to over a million bucks in revenue or more. How do I know? Because I did it.

We mailed postcards every single week, and more postcards we mailed out, more we grew. Yes, it is good to diversify and as we grew and became more successful and had more money to try other media, we did. Some we kept and some we nixed. Postcards are a staple that works no matter what.

These six points of postcard marketing data are proven techniques of making your postcards WOW your prospective clients while at same time being faithful to time-honored methods that have proven to get more bang for your buck. These tips are what will put your postcard in a class all by itself.