So how do you figure out what your budget should be? Here is an easy method to help you find a number that is going to work for you and your business. Some might say that it is a good rule of thumb, but I personally judge things on whether or not they work and get results. That’s all.

Moving on... Start with amount of income that your company generated last month and multiply it by .14 (or 14%). That means that if you had $50,000 in Gross Income last month you should budget to spend $7000 on marketing in next month. Wait... I know, it sounds painful but it is just like a shot at doctor. It might hurt for a minute (or in this case a month) but down road you are going to be glad that you went through it. Putting that much toward right marketing will bump up your income next month and start you on a cycle of steady growth.

I know that some businesses run tighter than others and it is possible that you won't be comfortable with that amount in beginning. Don't misunderstand me, any marketing is better than no marketing. Don't get discouraged if your budget is lower than 14%. But use 14% as ideal to strive for because, for me as well as many other growing businesses, it has proven to give best rate of growth possible. How do I know, you ask? My company has expanded 400% in past 2 years. Now picture your business at 4 times its current size... There's that smile I was looking for!

The growth of your business is based on three factors; quality products, great customer service and proper amount of marketing. If you know you have first two taken care and you still aren't experiencing healthy growth then you need to take a serious look at your marketing budget.

So sharpen your pencils, start calculating and decide how rapidly you want your business to grow.

Please take a moment this week to sit down and decide on your goals for New Year. Even if it is past New Year and even well into year, set your goals for rest of year.

Everything is easier when are working towards a goal. My goal is your success and I assume that is your goal as well.

3. Address your Potential Buyer's Resistances.

Remember to tell a background story of where they are NOW (see #3.) so they will emotionally connect with your book solutions. This is part of your introduction and is hook to keep your readers going. Let's say they want to write an eBook or print book to make themselves "expert," make life-long passive income, or share their unique message.

Many people don't write a book because they doubt it will sell well enough for all effort, it may not be significant enough, it will take too long, cost too much money, and they really aren't writers. One, by one, your sales letter needs to address your audiences’ concerns and show these potential buyers how they can become an excellent author and make their books more saleable, while building their profits.

Author’s Tip: Make a list of these resistances before you write your sales letter.

4. List Top Five-Ten Benefits of your Product or Service in Bullet Form.

From these lists, create and keep in a computer file called, “book benefits” a list of 5-10 benefits. Include number one benefit at top of list. You need to know these before you can talk about your book to others.

If you are not rock sure of who your audience is, your sales copy dribbles away and doesn't meet its target. Keep redefining your audience and know as much about them as you can.

Remember that one benefit is top undeniable benefit—usually more money easier, more clients faster, more profits from web sales, better relationships, and optimum health.

You will place top five or so bulleted benefits after your sales letter Introduction. The rest you can sprinkle throughout your copy.

Without a book sales letter to guide your potential buyers on your web site, you leave them bored, uninspired, without enough information to make that decision to buy. Your web site and ezine must entertain, inform, and give enough benefits to convince your readers to order your book.

For all email promotion campaigns, without a sales letter for each product, your unique, useful and inspiring information will not get read, people won't know you as expert, and you won't make sales you want.

For part two of this article email article-165@bookcoaching.com.