Business Gift Giving a Headache? Here's some aspirin!

Written by Meredith Gossland


Continued from page 1

3. Always think quality rather than quantity. A single $25 classic pen is much better than a cheap $25 stationary set with a cheap diary, poor quality paper, pencil, eraser, and poorly printed folder and a pen ifrepparttar pen never works andrepparttar 119537 paper is so cheaprepparttar 119538 person would be embarassed to use it.

Gift baskets are great, but once again remember that food is gone in a week...you want to gift gifts that keep on giving for months or even years. There are a few places such as Lasting Impressions 2 that provide custom gift baskets that include non perishable products selected especially forrepparttar 119539 recipent. For instance if you have a client that loves golf, has 3 kids, drinks Starbuck's coffee, and wears glasses a custom basket might include golf balls, a gift certificate for a family portrait from a local photo studio, a starbucks commuter cup, and a trendy glasses case. That kind of gift will be remembered for years to come. Instead of $150.00 of chocolates and coffee you have given a very special gift that says you are an important client. Customize your gift giving but maintain a standard cost for gifting. For instance, maybe employee birthdays should be limited to $10-$20 dollars and client gifts 5% of their annual value in sales. Only you can deciderepparttar 119540 dollar limits...every business is different. If you own a 99 cent store you will not be giving your stock boys trips torepparttar 119541 Bahamas. Byrepparttar 119542 same token, if you are a sucessful doctor in Beverly Hills a $5.00 birthday gift for your nurse might seem inappropriate and downright rude!

If all of this seems a little overwhelming remember that oncerepparttar 119543 plan is laid out and you have a vendor for your gifts, year after year you can userepparttar 119544 same plan or fine tune it depending on how your business is doing. But one thing is for cetain people will see you in a positive light andrepparttar 119545 marketing power of good gift giving will traslate into low turn over, and client loyalty and referrals.

Meredith Gossland is owner of Lasting Impressions 2 a small business marketing service specializing in relationship marketing. Lasting Impressions 2 offers marketing seminars on low/cost no cost marketing. Services include greeting card marketing and custom gifts for business. She can be reached at info@lastingimpressions2.com or at www.lastingimpressions2.com


Why would you use Blogs instead of a web site for your online business?

Written by Brandon Hong


Continued from page 1

If you make regular postings to your Blog, you can be sure that search engines will visit your Blog again and again.

You can then place links of your other websites in your Blog and these will get indexed quickly byrepparttar search engines.

Of course you could also update your existing web site with new content, but you would have to go through a more technical process, that of using an HTML editor or FrontPage and uploading through FTP and so on.

(d) Free listing in Google, Yahoo and MSN

The traditional way of getting your website listed in these three major search engines: Google, Yahoo and MSN is slow and inefficient.

A listing in Yahoo directory alone would cost you $299.

However, withrepparttar 119536 inclusion of RSS feeds by these search engines, you can now gain a ‘backdoor’ listing which is legal and free. If you have an RSS feed, you can have it included in Yahoo and MSN and your website will be immediately listed in these major search engines within 24 hours!

My video e-book shows yourepparttar 119537 step-by-step process on how to do this. (e) Syndication Power

The most powerful feature of a Blog is its syndication function. Blogs can be turned into RSS feeds, and most Blogging service providers have this built-in function.

It is just a matter of turning it on from within your account.

Once it’s turned into an RSS feed, you can syndicate your Blog contents by:

• Submitting torepparttar 119538 major RSS directories and search engines like Yahoo and MSN, gaining free exposure and free traffic • Allow other website owners to publish your feed on their sites, again, getting free traffic you otherwise will not have • Gain new readers, subscribers and potential clients by letting them subscribe to your RSS feed via a newsreader

www.marketing-rampage-with-blogs-and-rss.com

Brandon is the author of the "Marketing Rampage with Blogs and RSS" Videos. He'll show you businesses strategies to getting more highly responsive visitors and more sales to your website without additional advertising costs, as well as increasing search engine rankings and obtaining quick listings in Google, Yahoo and MSN, by using Blogs and RSS. www.marketing-rampage-with-blogs-and-rss.com


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