Business Decisions to Shape Your Search Engine Strategies

Written by Nach Maravilla

Continued from page 1

It is also important to take into consideration that PFIs cannot guarantee prominent listing or ranking inrepparttar search results. The rankings are often based onrepparttar 128305 search engine’s unique algorithm, which takes into consideration both URLs that paid for inclusion as well as URLs that are picked up by their spiders (for free!). PFIs will only guarantee that you are included in their database, but will not provide assurance that you will be inrepparttar 128306 top 10 ofrepparttar 128307 listing. The ranking criteria will still depend on how your pages are optimized and their popularity.

A number of complaints have also been raised againstrepparttar 128308 PFI programs. Some site owners report that pages already indexed for free suddenly disappear inrepparttar 128309 listing as soon as they paid for its inclusion. For example, a site owner with 500 pages inrepparttar 128310 search engine decides to pay for inclusion of 1 of its pages, only to seerepparttar 128311 499 dropped fromrepparttar 128312 index. Some webmasters opine thatrepparttar 128313 thinking behind this action is to compelrepparttar 128314 site owner – who has already shown their willingness to pay for inclusion – to pay forrepparttar 128315 rest ofrepparttar 128316 pages.

The alternative, of course, is to resist paying for inclusion and wait for your URLs to be picked up byrepparttar 128317 search engines for free (yes, they still do that!). It may take a few months for their spider or human editors to stumble on your site, but doing so can save you a lot of money. Inrepparttar 128318 meantime, you can develop more pages, improve your content, requests for links from similar websites, and develop a customer base.

3. Are you willing to attract more search engine traffic by paying per-click?

Overture pioneeredrepparttar 128319 pay-for-placement (PFM) model, where you bid a price on keywords you wish to be included. Payment is on a pay-per-click basis, and placement is often based onrepparttar 128320 amount of bid you placed in comparison withrepparttar 128321 offer of other bidders.

Your placement in Overture, FindWhat, Kanoodle, and others will depend on how high you bid on your keywords. The top placements arerepparttar 128322 highest bidders forrepparttar 128323 keyword. Google AdWords, onrepparttar 128324 other hand, combinesrepparttar 128325 amount of bid placed onrepparttar 128326 keyword with your clickthrough rate.

It is important to note that PFM model is basically pay-per-click advertising (with emphasis on advertising). According to a study made,repparttar 128327 top 2 organic listings usually receive more than 50 percent ofrepparttar 128328 clicks on a search results page, whereasrepparttar 128329 average click through for a paid search placement is about 2 percent.

Listings are often shown underrepparttar 128330 label “Sponsored Listings” and are not integrated with what is calledrepparttar 128331 “natural” search engine results. Once your budget runs out and you no longer bid for your term, your listing disappears.

When you run pay-per-click campaigns inrepparttar 128332 search engines, it is extremely important to manage your costs, as listings can be very expensive to maintain. The key is to chooserepparttar 128333 right keywords for your budget. Some keywords targetingrepparttar 128334 same customer may cost you $0.05 per click, while a different one can cost you $0.65 per click. A thousand click-throughs will cost you $50 ifrepparttar 128335 keyword costs only $0.50, whilerepparttar 128336 cost can go up to $650 forrepparttar 128337 $0.65 per click.

4. Do you have a diversification plan?

The old adage “don’t put your eggs all in one basket” holds true even in search engine marketing: if search engines drop your site, do you have any back up plans to get people to visit your site?

If you concentrate solely on search engine marketing and it fails, you will lose not only traffic but also sales and revenues. It is important that you have alternative marketing plans in place. In fact, it is best to have a well-laid marketing plan, one that uses other online and offline marketing strategies in addition to search engines. Carve out a plan to market your site offrepparttar 128338 Web, whether through a press release in your community journal, or attending networking activities.

With almost 80 percent of Internet users using search engines to find information onrepparttar 128339 Web, there are only two possible outcomes when someone performs a search: either they will find you or they will find your competitors. Search engine marketing –getting your Web site visible inrepparttar 128340 search engines – should be a key element of your business strategies.

Nach Maravilla is the Publisher/CEO of, one of the leading online resources for starting a small or home business. For information on starting a business, visit at

How do I submit my site to Search Engines?

Written by Vinu Thomas

Continued from page 1

* Every page you have on your site should have a Title tag. All search engines userepparttar content of your title tag to indexrepparttar 128304 content of your site. So make sure you've got a Title tag andrepparttar 128305 Title has some relevance torepparttar 128306 content in your page. An example ofrepparttar 128307 title tag :

How to submit your site < itle><p>So once you've entered your tags properly, your start of<IMG height=12 src="/the2.jpg" alt="repparttar 128308"> HTML code for<IMG height=12 src="/the2.jpg" alt="repparttar 128309"> page should look like this :<p><html> <head> <title>How to submit your site < itle> <META NAME="DESCRIPTION" CONTENT="Tips on how to submit your web site to search engines."> <META NAME="KEYWORDS" CONTENT="Search Engine Optimization, submit, site, metatags, meta-tags, SEO, submission, tag"> </head><p>These three tags by themselves should give a boost to your ranking once<IMG height=12 src="/the2.jpg" alt="repparttar 128310"> search engine crawls your site. If you want a tool to make<IMG height=12 src="/the2.jpg" alt="repparttar 128311"> tags for you, check out my Meta-Tag Generator Script at: This online tool helps you generate<IMG height=12 src="/the2.jpg" alt="repparttar 128312"> basic and some advanced meta-tags for your pages.<p>Now how do you get<IMG height=12 src="/the2.jpg" alt="repparttar 128313"> search engine to crawl your site? You'll have to start submitting your site to<IMG height=12 src="/the2.jpg" alt="repparttar 128314"> search-engines for them to start crawling your site. Here are<IMG height=12 src="/the2.jpg" alt="repparttar 128315"> Submission URL's for some of<IMG height=12 src="/the2.jpg" alt="repparttar 128316"> major search engines:<p>Google: Exact Seek: All The Web: MSN Search : Altavista : Scrub The Web: Sympatico : True Search : Lycos : Ask Jeeves/Teoma : <br><img src="images/ata.gif"><br> <p>Vinu Thomas is a consultant on Web design and Internet Technologies. His website is You can read more articles on Search Engine Tips @ <br><br><br></font></td><!-- google_ad_section_end --></tr><tr><td>    <a class="mlink" href="Business_Decisions_to_Shape_Your_Search_Engine_Strategies_-28305.htm"><</a>Back to Page 1</td></tr></table><script type="text/javascript"><!-- google_ad_client = "pub-5766870852072819"; google_ad_width = 728; google_ad_height = 90; google_ad_format = "728x90_as"; google_ad_channel ="8831454965"; google_color_border = "CFB9A1"; google_color_bg = "CFB9A1"; google_color_link = "000000"; google_color_url = "431B02"; google_color_text = "431B02"; //--></script> <script type="text/javascript" src=""> </script> </td> </tr> </table> <table width="770" border="0" cellspacing="0" cellpadding="0"> <tr> <td> </td> </tr> <tr> <td height="48" align="center" background="images/bg_nav_bottm.jpg"><span class="style3"> © 2005<br> <a href="terms.html" rel="nofollow">Terms of Use</a></span></td> </tr> </table></td> </tr> </table> <script type="text/javascript"> var HASH_ESCAPED="%23"; function TrackIt(adUnit){ if (window.status) { var adDomain = escape(window.status.substring(6)); var pyPage = document.location.pathname; var params =; var hasAnchor = params.lastIndexOf(HASH_ESCAPED)!= -1; params = hasAnchor? (params.substring(0, params.lastIndexOf(HASH_ESCAPED))) : params; pyPage = escape(pyPage.substring(pyPage.lastIndexOf('/') + 1)); pyPage = pyPage + params; var curTime = new Date().valueOf(); var bug = new Image(); bug.src = '/track/adsenseTrack.php?pyPage=' + pyPage + '&adDomain=' + adDomain + '&adUnit=' + adUnit + "&time=" + curTime; } } function TrackIt0() {TrackIt(0); } function TrackIt1() {TrackIt(1); } function TrackIt2() {TrackIt(2); } var elements = document.getElementsByTagName("iframe"); for (var i = 0; i < elements.length; i++) { if(elements[i].src.indexOf('') > -1) { //elements[i].onfocus = TrackIt; if (i==0) elements[i].onfocus = TrackIt0; if (i==1) elements[i].onfocus = TrackIt1; if (i==2) elements[i].onfocus = TrackIt2; } } </script> <!--WEBBOT bot="HTMLMarkup" startspan ALT="Site Meter" --> <script type="text/javascript" language="JavaScript">var site="s19improve"</script> <script type="text/javascript" language="JavaScript1.2" src=""> </script> <noscript> <a href="" target="_top"> <img src="" alt="Site Meter" border=0></a> </noscript> <!-- Copyright (c)2002 Site Meter --> <!--WEBBOT bot="HTMLMarkup" Endspan --> </body> </html>