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Partnering Partnering is an attractive flexible way for companies to develop new markets and additional revenue. Working together, partners can combine strengths in critical areas. Often a larger well-known vendor provides small vendors with credibility, while
smaller vendor contributes specific industry knowledge unknown to
larger vendor. Synergistic relationships come in all shapes and sizes, but
best relationships and partnerships are
ones that benefit everyone. Partnering is a good way of tapping into related customer bases. Often
partners complement each other in such a way that they can provide a combined solution that neither partner could deliver alone.
Expectations In order for a relationship to work you must have a clear understanding of both your companies and product(s) strengths and weaknesses. By being aware of any deficiencies, you will find partners with strengths in
areas of your weaknesses.
1. Know what you have to offer. 2. Know what you are looking for. 3. Don't waste yours and your potential partner's time.
Different relationships/partnering that works: 1. Product bundling. 2. Newsletter exchanges. 3. Integrations. 4. Link exchanges. 5. Technology or knowledge exchange. 6. Revenue share. 7. Ad exchange.
Win/Win Only when each partner is successful can
partnership itself claim success. Partnerships are genuinely a win-win. Developers, who master
art of strategic partnering and relationship networking, will obtain long-term profitability and success.
Final Tips 1.) Qualify sources. 2.) Adage - you are who you hang with. 3.) Not every relationship is a good one. 4.) Evaluate potential partners. 5.) Make it personal by taking
time to say thank you. 6.) Results are not always immediate. 7.) Carry business cards everywhere you go.
Being proactive and following up, you can have a network of contacts that you will be able to access quickly when you need them. Whether by more traditional means, such as in person or over
Internet, personal networks are essential for furthering your business. Relationship networking is give and take, be sure to help others in your quest for help.

About the Author - Sharon Housley manages marketing for NotePage, Inc. http://www.notepage.net a company specializing in alphanumeric paging, SMS and wireless messaging software solutions. Other sites by Sharon can be found at http://www.softwaremarketingresource.com , and http://www.small-business-software.net