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So, we've established that media can't solve this problem by itself. That leaves only two possible courses of action: (1) increase regulation, or (2) leave it to parents, churches and other private entities to come up with their own solutions.
I'm not a big fan of regulation. In particular, I don't like fact that content of traditional broadcasters is regulated by FCC ("wardrobe malfunction," anyone?), while that of media they compete against (satellite, cable, Internet, iPods and Xboxes) is not. This unlevel playing field makes virtually all existing media legislation unfair in my mind.
However, if pols could somehow create a regulatory structure that is fair to all media, I'd be in favor of it. Because families in both red states and blue states know that they (even with church support) are no match for daily bombardment of media.
Scott Baradell, an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two Fortune 1000 companies, leads the Idea Grove. Most recently, Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp.