Building skills in information marketing will boost your businessWritten by Graham Jones
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In past year, Internet has gone from being just a source of referrals to my business, to being prime source of my business. Last year about 2% of my income came from Internet; now it's 95%. And switch has been because I deliver information online.
Many businesses, however, do not take advantage of huge consumer thirst for information. Instead, they just provide brochures and catalogues online. But what Internet users want is information and knowledge that exists within businesses.
So, to enhance your business and to ensure that your company succeeds online, make sure you provide information and knowledge-based products, such as ebooks and audio files. That way you'll be tapping into consumer demand for information. You will be able to make money out of selling information you normally keep only for your customers. With Internet you can now sell that information to anyone.
Graham Jones is an Internet author, consultant and entrepreneur and is the lead speaker at Information Marketing 2005 (http://www.informationmarketing2005.co.uk)
TR Cutler, Inc. to Start National PR Affinity Program in August 2005Written by Thomas Cutler
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The 90-day campaign will drive traffic to a client's website, and increase product and company awareness, and quantify increased sales.
Most manufacturers companies have never conducted an aggressive public relations campaign," according to TR Cutler, president and CEO of firm. Based in Fort Lauderdale, Florida, TR Cutler, Inc. now has 40 associates worldwide who strive to determine what is newsworthy in manufacturing sector, draw media attention to manufacturers in most favorable and truthful light, and provide case studies and feature profiles that help to illuminate effectiveness of manufacturing sector in North America and worldwide.
The new TR Cutler, Inc. manufacturing affinity program was favorably profiled in PR Week on May 20, 2005: www.prweek.com/news/news_story_free.cfm?ID=238262&site=3. The print edition was included in May 30, 2005 issue.
Thomas R. Cutler President & CEO TR Cutler, Inc. www.trcutlerinc.com 954-486-7562/888-902-0300