Building eCommerce Websites that Work - Part 2

Written by Richard Keir

Continued from page 1

To further expandrepparttar human dimension, you can add forums and chat rooms. Provide a variety of means to acquire visitor input. On site surveys and questionnaires, email surveys and opinion polls can not only increase your customers' sense of being in contact with real people who value their opinions and ideas, but also provide exceptionally useful information for refining your marketing and sales tactics. Loyalty programs and affinity networks can also help.

This is a lot like beating a real dead horse, but... Reliability and security are crucial. If your eCommerce site is big enough and busy enough, multiple parallel servers, redundant hardware, use of fail-safe technology, fast technical support service, high quality encryption, valid certificates, high quality payment processors and excellent firewalls will all allow you to ensure your customers that their data is safe, their orders are handled properly and nobody's getting their credit information that shouldn't. Many people still are extremely hesitant to purchase on-line because of fears of identity and/or credit card theft. You can't ignore this issue and hope to succeed.

Right now you may not need (or want to pay for) parallel servers, redundant hardware and fail-over technology, but don't ignorerepparttar 140996 rest. You depend on your eCommerce hosting provider to keep your business running. So think carefully and do some serious research. Overloaded servers, lack of redundant network connections, slow technical support, poor backup procedures can create a nightmare situation for both you and your customers

As a final consideration for this part, smooth out your customer contact and support procedures. If multiple staff might come into contact with your customers (chat, phone or email) , providing all of them withrepparttar 140997 same (and useful) information aboutrepparttar 140998 customer, prior orders, any previous or current problems and so forth, can avoid a lot of potential frustration - and lost orders or, worse, a customer lost forever.

It can be incredibly irritating to have to tellrepparttar 140999 same story over and over, getting bounced from one person to another when no information ever seems to have been recorded. While it may cut down on repeat complaints, that's usually becauserepparttar 141000 customer is gone forever. Construct your systems so that no information is lost and so thatrepparttar 141001 data needed to be responsive and helpful is instantly available. In doing this consider that some information which customers may not feel comfortable about everyone knowing should be restricted to those who would actually need it.

Doing these things right can add significant credibility and usability to your online business, as well as build a loyal customer base which actually enjoys dealing with your eCommerce business. When you reach that stage, you're there -repparttar 141002 true win-win situation that's makes an outstanding eCommerce web site.

Richard teaches, trains and consults, on and off-line, on business and professional presentations, eCommerce, site building and programming. And writes a lot. Visit for articles, information, resources and links and check our blog at http://www.Building-eCommerce-Websites/blog for opinion and ideas.

Let "Site Build It!" Be Your Internet Solution

Written by Bob Roy

Continued from page 1

I have used Traffic Stats From to follow my visitors through my website, It is really true, most customers (greater than 50 %) leave a site or page within 30 - 50 seconds. Visitors quickly scan to see if anything jumps out at them urging them to stay.

Reliable content isrepparttar first and foremost that visitors need. You want a company that has it all includingrepparttar 140966 process to be successful. SBI is your internet business solution. This builds customers or traffic to your site. Your content needs to pre sell your visitor to get them intorepparttar 140967 mindset of a purchase. Once she purchases (monetization) you makerepparttar 140968 money!

Once again, think back to when you last were looking to do a purchase or to get information. How didrepparttar 140969 website get your attention? Was it by seeing some key words that answered your question orrepparttar 140970 razzle-dazzle site?

SBI Does All The Work, So You Can Keep Your Eye On Business

With SBI!, there is no need for you to spend ANY time trying to keep up on Web marketing, Search Engine Optimization, AdSense, RSS, etc., etc., etc. If it's important, we cover it, condense it and add it to one ofrepparttar 140971 HQs.

And if it's really important, we buildrepparttar 140972 tool to make it easy to DO.

Why is that so important?

It frees you to focus on business. THAT is where you must keep up (trade magazines, new developments, etc.). No need for you to worry aboutrepparttar 140973 "HOW" of building your site when you can do it easily. Even as a novice, no experience needed.

Build for success, read more on Site Build Itrepparttar 140974 only all-in-one site-building, site-hosting, and site-marketing product that makes it easy for you to build a professional, popular, and profitable. This is your internet business solution.

Do you have questions? You can talk with other SBI owners about any questions you have or talk with me

Build a BUSINESS that succeeds. If you consider any other way to build a site online, look for real proof.

Bob's website,, is his primary site. This article is a review article on how he built his site.

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