Today, investment climate for venture capital is more treacherous than ever as exogenous events inflame anathema to investing---uncertainty. Even during best of times, a severe lack of knowledge and preparation caused average entrepreneur to struggle with raising venture capital.

If you are able to attract a potential venture capital investor you still need to learn a whole new language and mindset to make it through due diligence and negotiate issues concerning valuation, term sheet and final investment agreement. Naturally, your ability to make it through these hurdles will be greatly influenced by strength of your budding personal relationship with VC. Fortunately, professionals are more available at this stage to help mediate if you are able to make it that far.

It is indisputable, majority of entrepreneurs who successfully raise venture capital and exploit all it has to offer, learn both to master venture capital process and venture capital relationship.

The advantage of conducting a capital campaign prepared with help of an expert who can quickly convey and execute on these critical relationship concepts will enable you to break from heard and optimize your efforts for attracting venture capital. Most of time they operate in an unofficial capacity and are therefore rare and difficult to find. The best are VCs who have chosen to reduce their investment activities and are willing to work with entrepreneurs.

This is where Capital Now excels. First there is no better source for learning about how to relate with a VC than from a real VC. Our comprehensive manual: Capital Now Complete is foundation of knowledge covering venture capital process and how a VC thinks as only a VC can tell it. It explains all details for how to screen, contact, meet, talk and negotiate with a VC. A special section featured throughout book called Investor Thoughts, conveys my specific comments about what your VC is thinking through every step of process. Then you have opportunity for Mentoring with me to help you with your individual needs and circumstances.

Our clients have benefited by getting through doors of premier venture capital firms and achieving successful outcomes in less time for less money with less distraction from their business.

Entrepreneurs who successfully raise venture capital learn both to master venture capital process and venture capital relationship. There is no better way to learn how to do it than to learn from a VC.

Copyright ©2004 by CTC Publishing, All Rights Reserved. Mike Sage, Founder of Capital Now (http://www.venturecapitalguru.com), has been an early stage venture capital investor with two major funds as well as an entrepreneur starting businesses. Mike can be reached at mike@venturecapitalguru.com.

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