Building a Referral-Friendly Business

Written by Angela Wu

Continued from page 1

For example, offer a referral bonus or discount. Offer free gifts, extra entries into a contest, whatever is appropriate for your business. And ALWAYS send a thank- you note and possibly even a small gift torepparttar referrer ... regardless of whether or notrepparttar 127529 person he referred becomes a customer. This will show that you appreciate him thinking of you. Everyone likes to feel appreciated, and he'll be more likely to continue to send referrals your way. You never know -- someone he refers inrepparttar 127530 future might very well become a customer!

Another example of how to generate referrals is to write articles and distribute them aroundrepparttar 127531 Internet. Once again, if you get published you instantly have more credibility -- you build an "expert" status, so to speak. Many article syndication sites offer a feature that allowsrepparttar 127532 reader to emailrepparttar 127533 article to a friend... and articles are often passed around from person to person through email.

In both ofrepparttar 127534 above cases, your business automatically has more "clout" than, say, if a prospect were to simply visit your website. Inrepparttar 127535 case of a referral,repparttar 127536 prospect has already been at least partially influenced by his or her friend or contact... which makes your job of converting him to a paying customer that much easier!

A referral-friendly business is one which can continue to send you new customers day after day, year after year. Encourage it and reward it!

Angela Wu is the editor of Online Business Basics, an exclusive newsletter for eBusiness beginners. Visit her online today at OR for a series of 10 free reports on building a business on the web.


Written by Bob Leduc

Continued from page 1

"You can lose 13 pounds inrepparttar next 2 weeks without dieting. Call me today at 123-4567 or visit and I'll prove it to you."

3. Always send postcards by First Class Mail. It costs only 21 cents inrepparttar 127528 US. To qualify for this special 21 cent postage rate, your postcard must be at least 3 1/2 inches high by 5 inches long but not over 4 1/4 inches high by 6 inches long.

IMPORTANT: Use a real 21 cent postage stamp. A postcard sent with a real stamp generates more replies thanrepparttar 127529 same postcard sent with postage applied any other way.

TIP: Get self-adhesive rolls of 100 stamps and use them with repparttar 127530 automatic dispenser sold for about $15 in most office supply stores. It makesrepparttar 127531 job of putting stamps on your postcards quick and easy.


You can have your postcards professionally printed by a print shop or print them yourself on your computer.

One cost-effective method when using your computer is to print 4 postcards on an 8 1/2" x 11" sheet of standard index stock paper. Then cut each sheet into quarters to produces four 4 1/4" x 5 1/2" postcards. 100 sheets will produce 400 postcards for about 1 cent each.

For small quantities print your postcards individually on repparttar 127532 4" x 6" blank index cards available from any office supply store.

Personal message postcards are simple and inexpensive to use. They achieve almost 100 percent readership and generate a high rate of response. Use themrepparttar 127533 next time you want to drive traffic to your web site or generate sales leads for a very low cost.

Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant. Bob recently wrote a manual for small business owners titled "How to Build Your Small Business Fast With Simple Postcards" and several other publications to help small businesses grow and prosper. For more information... Phone: (702) 658-1707 (After 10 AM Pacific time)

    <Back to Page 1 © 2005
Terms of Use