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Let's take a look at where we are now:
1. First you have to have a product, idea, thought or service.
Without this step, none of others matter.
2. Then you have to make that product, idea, thought or service available to public.
The message has to be easy to understand, and simple to follow.
I can't recall how many times I've visited a website that had lots of information on it that didn't make sense. The cause was just, I'm sure, but presentation of information was so hard to follow that I would skip whole message and go on to next web site.
How many of you have ever read Bible all way through? If you weren't a literary person who enjoyed Shakespeare or any of other classic literature, then you probably are thinking, "Not me, all those thees and thous and whatsoevers get me confused." There are a lot of great web sites out there who are very information-oriented, but forget that most people are straight forward people who want simplicity.
When I was a child, my mother worked full time. So, to help ease her burden, she decided to let me do cooking so when she came home, dinner was already done and ready to eat. She would set out a peace of paper with instructions for me to follow each day when I came home from school. It would look something like this:
Please make sure you put a load of clothes in washer. There are some clothes on bed that need to be folded. When you are done with that, clean that mess off coffee table. Then you can start cooking at 5pm.
Here is what we are having for dinner tonight: Meatloaf and Mashed Potatoes.
To fix meatloaf, first you will need to get all your ingredients together.
(I'm going to skip this part because I think you got idea)
One of ingredients happened to be diced onions. Keep in mind, for a nine year old who had a limited vocabulary but a high IQ, which my mom knew I had because of previous testing at school and arguments with school administrators who wanted to skip me up a grade or two, I had no idea what "diced" meant. I sat there dumb-founded for longest time, trying to figure out what "diced" meant. Finally, I knew it was going to get me in trouble, but I figured I'd be in more trouble if I didn't get dinner fixed, I called my mom at work.
Of course, she answered with: "YOU CALLED ME AT WORK JUST TO ASK ME WHAT DICED MEANT?" and then told me to look it up in dictionary. DOH!
But point is, had I not had my backside to worry about, I probably would have never had supper done that night. Most of your readers don't have backsides to worry about, (some of them simply are...but we won't go into that here...) and if you don't tell them in simple terms first time, they'll probably just go somewhere else.
Shonda Ponder is the editor and owner of the Friends of Liberty web site. Friends of Liberty is a Promotional Media Organization, dedicated to teaching promotional skills to amateurs who are politically active. Friends of Liberty can be located on the world wide web at http://www.friendsofliberty.com. Shonda Ponder can be contacted at firstname.lastname@example.org