Your people buy better because they build great relationships with suppliers - so they get best deals. Both sides win, so relationship blossoms.

Great people in your organisation work hard to keep costs low, because they are enabled to do so. They have freedom to be creative. They get very focused on 'Does it create value?' question and work together, with best results as their only goal.

With all this positive activity, organisation looks and feels strong to it's customers, suppliers and shareholders. With this and a great profit performance, confidence grows.

Shareholders enjoy great improvements in value of growth in price of shares they hold and dividends they receive.

I'm offering my new partner space on that website to place an Adsense ad -- with partner's Adsense account number.

This solves several problems at once. It doesn't cost me anything out-of-pocket (Google pays them!) Compensation is directly tied to results -- more visitors to site (the object of promotion) more clicks they will get on Adsense ads, more partner earns.

The partner is highly motivated to do a good job, better they do more they earn. I get traffic to my new site (of course it has to rely on something other than ads for revenue) at cost of forgone advertising income.

The partner does not have to worry about not being paid, Google pays him, not me. I do have to worry about partner not doing a fair share of work on promotion -- no promotion, no earnings, but no penalty either. So our agreement has to include an option for termination for non-performance.

But performance can be measured, and an acceptable level agreed upon from start. Traffic is not a good measure since a click-bot could be set up to generate useless traffic. But sales, memberships, or other criteria may be appropriate, depending on nature of site.

I checked with Google and this does not conflict with their Adsense terms of use policy -- so long as ads from two different accounts do not appear on same page (which leads to double-serving, and is against policy) I can even have my own Adsense ads elsewhere on site.

So agreement with partner may specify his/her ads appear only on certain pages within site. So long as expected revenue is sufficient to compensate for effort, everybody wins.

There are lots of variants on this idea that might be tried, depending on circumstances. Just be careful to abide by Adsense terms of service agreement, be fair to all parties, and be creative.