The more pages you add to your website, better chance already visiting search engine robots will also pick up your new pages to be indexed. More pages mean more links. Be sure to make an archive of your articles on your website. Always keep your pages in directories close to root of your site for optimum indexing by search engine robots.

Submit to search engines. As always you will want to submit your new pages to mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available.

Submit guest articles. In addition to submitting your articles to various search engines and directories, think about submitting articles themselves. Submit your articles to sites that accept guest articles. It may take a little detective work to find some of these locations. You can start small, submitting to lesser-known portals seeking information on your topic. Some sites are focused on one topic; others need articles about all sorts of topics. Get searching and you should be able to come up with a healthy list of sites to submit to. Searching in Google and in categories in Yahoo! and ODP (Open Directory Project/Dmoz) would be helpful.

Once you are featured as a guest writer on a website, you will notice that most sites archive these articles. How many articles can you write? How many articles are archived and linked? How many different search engines indexed those pages? You get idea.

Always include a bio of author, article re-print instructions, copyright information and a link back to your website. Add an active link in your link text in your submission or request one for your listing. Be aware of dynamically generated pages--a static URL also increases chance that article you have submitted has optimum chance of indexing by search engine robots.

What if I don't write?

What if writing is just not your thing? You are in luck, because there are sites out there that have free content and articles available to you. When you add them to your site, you still build content on your website.

Legitimate links, no spam The best part is that your new links are all legitimate and not just junk links. You add important information to your site, and that is good for your visitors and good for your image. Naturally, using your keyword phrases in your Title/META tags and text of your articles as you would in your regularly optimized pages makes sense for good search engine ranking.

It will pay off

Be creative when writing articles and submitting your content for linking, it takes hard work but will be worth it in long run.

[General Content] GoArticles (free content/submit articles) http://www.goarticles.com

EZinearticles.com (free content/submit articles) http://www.ezinearticles.com/

ArticleCity (free content/submit articles) http://www.articlecity.com/

World Wide Information Outlet (free content/submit articles) http://www.certificate.net/wwio/

[Marketing Articles] IdeaMarketers.com (free content/submit articles) http://www.ideamarketers.com/

Marketing Seek (submit articles) http://www.marketing-seek.com/articles/index.shtml

[Business Articles] BPubs (submit articles) http://www.bpubs.com/

[Internet and Web] Web Source (free articles) http://www.web-source.net/free_articles.htm

[Site Carrying Links To Free Content Sites] Freesticky (free content) http://www.freesticky.com/

Optimizing your content with well placed keywords, will improve your search engine ranking dramatically. Search engines love focused content.

Don't you love it when you immediately find what you are searching for?

One way of achieving this is by writing and publishing articles. You can include a link at end of your article. When your article gets published, you will automatically have gained a link to your site.

3. Requesting links from other sites - request links from sites that ideally have a high search engine ranking. Start by including a link from your site to theirs. Include a paragraph describing what your link is about. This helps achieve a greater number of clickthroughs to your site.

Request that they do same when linking to your web site. If you provide this for them (with some of your primary keywords included of course), and provide quality information, you will have a greater chance of gaining a high quality link.

4. Write a testimonial - write a favorable review of someone's product or web site. Include benefits you received through visiting their site. If that person wishes to use your testimony on their site, make sure they include a link back to your web site.

These are some of best strategies you should implement to increase link popularity of your web site. It will improve search engine ranking and also boost your web site traffic.