Building Link Popularity

Written by Scott Buresh

Continued from page 1

Makingrepparttar contact Once you have added a link to each ofrepparttar 119385 sites you have identified, it is time to contactrepparttar 119386 site owners. Usually this is done by email. Due torepparttar 119387 volume of spam most webmasters receive, it is very important to let them know that you have actually visited their site inrepparttar 119388 first few sentences. Compliment them onrepparttar 119389 site and specifically mentionrepparttar 119390 attribute you particularly enjoyed (as previously noted). You should then let them know that you have already provided a link to them, and give themrepparttar 119391 URL of your links page so they can see this link for themselves. Only then do you mention that you would appreciate it if they would reciprocate.

Monitoring Once all of your initial emails have gone out, check back torepparttar 119392 sites you have targeted periodically to see if they have added your link. If they haven't added it within a month, one follow-up email is normally acceptable. If you don't hear back from them for a month after that, it may be time to remove their link from your links page, unless you feel thatrepparttar 119393 resource they provide is of critical value to your visitors. Check your rankings every month or so to see how they improve, and, if necessary, startrepparttar 119394 process again.

The List Of Don'ts Don't exchange links with sites that you would not want your visitors to see. This type of link can make your site look indiscriminate while defeatingrepparttar 119395 entire purpose of link popularity. Also, do not ever exchange links with sites that contain nothing but a huge collection of links (AKA "link farms"). Search engines have been known to aggressively penalize sites that are associated with such sites. In addition, do not harass people who do not answer your emails. Remember that you are contacting someone, out ofrepparttar 119396 blue, who probably has too much to do already. If they haven't responded within a month of your second email, don't expect a link. Finally, do not expect overnight results. Link building takes a great deal of time and labor, and there is no real shortcut- a primary reason why search engines place importance on it. If your site is terrible, you aren't going to convince many others to link to you, no matter how sweetly you ask.

Conclusion A properly executed link building campaign will help boost your ranking with many search engines, but this is only part ofrepparttar 119397 benefit. The quality sites that have agreed to link to you will also send you highly relevant traffic. Also, your brand and name will become better known within your industry as a result ofrepparttar 119398 link requests that you make. Finally, your additions to Yahoo andrepparttar 119399 Open Directory will send you a great deal of additional quality traffic. Link building is a laborious process, but if done properly it is most definitely worthrepparttar 119400 effort.

Scott Buresh is Co-founder and Principal of Medium Blue Internet Marketing . For monthly tips on how to get the most out of your internet presence, sign up for our Internet Marketing Newsletter .

Building Link Popularity with Topical Articles

Written by Daria Goetsch

Continued from page 1

The more pages you add to your website,repparttar better chancerepparttar 119384 already visiting search engine robots will also pick up your new pages to be indexed. More pages mean more links. Be sure to make an archive of your articles on your website. Always keep your pages in directories close torepparttar 119385 root of your site for optimum indexing byrepparttar 119386 search engine robots.

Submit torepparttar 119387 search engines. As always you will want to submit your new pages torepparttar 119388 mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available.

Submit guest articles. In addition to submitting your articles torepparttar 119389 various search engines and directories, think about submittingrepparttar 119390 articles themselves. Submit your articles to sites that accept guest articles. It may take a little detective work to find some of these locations. You can start small, submitting to lesser-known portals seeking information on your topic. Some sites are focused on one topic; others need articles about all sorts of topics. Get searching and you should be able to come up with a healthy list of sites to submit to. Searching in Google and in categories in Yahoo! and ODP (Open Directory Project/Dmoz) would be helpful.

Once you are featured as a guest writer on a website, you will notice that most sites archive these articles. How many articles can you write? How many articles are archived and linked? How many different search engines indexed those pages? You getrepparttar 119391 idea.

Always include a bio ofrepparttar 119392 author, article re-print instructions, copyright information and a link back to your website. Add an active link in your link text in your submission or request one for your listing. Be aware of dynamically generated pages--a static URL also increasesrepparttar 119393 chance thatrepparttar 119394 article you have submitted hasrepparttar 119395 optimum chance of indexing byrepparttar 119396 search engine robots.

What if I don't write?

What if writing is just not your thing? You are in luck, because there are sites out there that have free content and articles available to you. When you add them to your site, you still buildrepparttar 119397 content on your website.

Legitimate links, no spam The best part is that your new links are all legitimate and not just junk links. You add important information to your site, and that is good for your visitors and good for your image. Naturally, using your keyword phrases in your Title/META tags andrepparttar 119398 text of your articles as you would in your regularly optimized pages makes sense for good search engine ranking.

It will pay off

Be creative when writing articles and submitting your content for linking, it takes hard work but will be worth it inrepparttar 119399 long run.

[General Content] GoArticles (free content/submit articles) (free content/submit articles)

ArticleCity (free content/submit articles)

World Wide Information Outlet (free content/submit articles)

[Marketing Articles] (free content/submit articles)

Marketing Seek (submit articles)

[Business Articles] BPubs (submit articles)

[Internet and Web] Web Source (free articles)

[Site Carrying Links To Free Content Sites] Freesticky (free content)

Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation (, a Search Engine Promotion company serving small businesses. Besides running her own company, Daria is an associate of, an Internet web marketing strategies company. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.

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