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The more pages you add to your website, better chance already visiting search engine robots will also pick up your new pages to be indexed. More pages mean more links. Be sure to make an archive of your articles on your website. Always keep your pages in directories close to root of your site for optimum indexing by search engine robots.
Submit to search engines. As always you will want to submit your new pages to mainstream search engines and directories. In addition, look for specialized, topical directories that deal with your particular subject. There are also many general business directories available.
Submit guest articles. In addition to submitting your articles to various search engines and directories, think about submitting articles themselves. Submit your articles to sites that accept guest articles. It may take a little detective work to find some of these locations. You can start small, submitting to lesser-known portals seeking information on your topic. Some sites are focused on one topic; others need articles about all sorts of topics. Get searching and you should be able to come up with a healthy list of sites to submit to. Searching in Google and in categories in Yahoo! and ODP (Open Directory Project/Dmoz) would be helpful.
Once you are featured as a guest writer on a website, you will notice that most sites archive these articles. How many articles can you write? How many articles are archived and linked? How many different search engines indexed those pages? You get idea.
Always include a bio of author, article re-print instructions, copyright information and a link back to your website. Add an active link in your link text in your submission or request one for your listing. Be aware of dynamically generated pages--a static URL also increases chance that article you have submitted has optimum chance of indexing by search engine robots.
What if I don't write?
What if writing is just not your thing? You are in luck, because there are sites out there that have free content and articles available to you. When you add them to your site, you still build content on your website.
Legitimate links, no spam The best part is that your new links are all legitimate and not just junk links. You add important information to your site, and that is good for your visitors and good for your image. Naturally, using your keyword phrases in your Title/META tags and text of your articles as you would in your regularly optimized pages makes sense for good search engine ranking.
It will pay off
Be creative when writing articles and submitting your content for linking, it takes hard work but will be worth it in long run.
[General Content] GoArticles (free content/submit articles) http://www.goarticles.com
EZinearticles.com (free content/submit articles) http://www.ezinearticles.com/
ArticleCity (free content/submit articles) http://www.articlecity.com/
World Wide Information Outlet (free content/submit articles) http://www.certificate.net/wwio/
[Marketing Articles] IdeaMarketers.com (free content/submit articles) http://www.ideamarketers.com/
Marketing Seek (submit articles) http://www.marketing-seek.com/articles/index.shtml
[Business Articles] BPubs (submit articles) http://www.bpubs.com/
[Internet and Web] Web Source (free articles) http://www.web-source.net/free_articles.htm
[Site Carrying Links To Free Content Sites] Freesticky (free content) http://www.freesticky.com/
Daria Goetsch is the founder and Search Engine Marketing Consultant for Search Innovation (www.searchinnovation.com), a Search Engine Promotion company serving small businesses. Besides running her own company, Daria is an associate of WebMama.com, an Internet web marketing strategies company. She has specialized in search engine optimization since 1998, including three years as the Search Engine Specialist for O'Reilly & Associates, a technical book publishing company.