Building An Effective Furniture Sales Web Site

Written by Jim Ray

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Product descriptions should vibrantly relaterepparttar texture, colors, size, and “feel” of each item. Choose words that connect directly torepparttar 138313 senses. A throw pillow, for example, could be presented as “a soft burgundy compliment to any sofa pictured above.” Of course, while it is appropriate to be vivid in your product descriptions, remember to remain true to each product’s features.

Customer service options are a must. A hyperlink torepparttar 138314 merchant’s contact page or customer service area should be available on each page ofrepparttar 138315 site, uniformly. The merchant’s telephone number should also be listed on each page.

A shopping cart system is not required, but can certainly promote prospect-customer conversion based on convenience. Forrepparttar 138316 product-based web presence,repparttar 138317 next “action step” after selecting a product is to make a purchase decision. If a purchase requires picking uprepparttar 138318 telephone,repparttar 138319 merchant risks losingrepparttar 138320 customer during this transition. Offering on-line payment with telephone support isrepparttar 138321 optimal way to promote an on-line sale.

Tweaks and Tips

* Offering financing options and/or incentive-based sales offers, such as no interest for a 6- or 12-month period, will increase your competitive edge and promote a quicker purchase decision.

* When developing content, be sure to include plenty of key terms and phrases inrepparttar 138322 site’s general text. Search engines such as Google rely on content text, not meta tags, to determine search placement.

* Include key terms in image description tags and hyperlinks. Describe each image or link using terms and phrases relevant torepparttar 138323 image, industry, and merchant. If you are a furniture merchant attempting to develop your first web presence, seekrepparttar 138324 advice and support of a full-service small business web design firm. Professional, affordable web design is available. Creating a “do it yourself” site may appear cost effective, however this can quickly become a complicated and time consuming project. Stay focused in your profession, and recruitrepparttar 138325 wisdom of a web professional.

Jim Ray is a seasoned web developer and president of Web Presence, a national web design firm serving the small business market sector. To learn more, or for a free quote for your own web site, visit the Web Presence at

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