A list of known file types we've tested to date and found work are:

* Word * Excel * PowerPoint * RTF * Text * HTML Files * Acrobat * MP3

Spam Filtering Technology

Now ObjectsSearch clients have option to filter out their search results.

This spam-filtering technology is based on Bayesian algorithm, as it directly relates to Bayesian spam filters is been used in ObjectsSearch Labs's search engine.

A Bayesian spam filter is a complex algorithm used in estimating probability or likelihood that certain content or material detected by Search Engine is in fact spam.

In its most basic format, Bayesian spam filter determines if something "looks spammy" or if, on other hand, it is relevant content that will truly help user.

To a certain degree, Bayesian algorithm has proven efficient in war against spam in search engines. Being ‘bombarded’ by spam. Spam-filtering technology will protect quality and relevancy of search results.

ObjectsSearch is still experimenting with its newly-implemented algorithm and that there are many important adjustments that will need to be done to it to make it more efficient.

It looks real good when you see that with one single stroke your ad will be seen in front of a few hundred thousand subscribers through several different ezines. But, looks are deceiving.

Most of those subscribers use fake email addresses, don't read ads, or could care less about your product in first place. The result is less than desirable.

But, if you take your product, or service, and know who needs it, you can achieve incredible results with one ezine that has only a few thousand subscribers.

A client of mine, let's call her Betty, was completely hooked in "more subscribers is better" and would not let me put together a focused ezine advertising strategy for her product. Until I took matters into my own hand. I told Betty I wanted to show her exactly what she was missing.

The site she wanted advertised was a business opportunity for stay at home moms. I went and searched out ezines that catered to this particular niche.

I bought ad space in two ezines with a total subscriber count of 24,000. Betty went to her usual co-op site and placed her ad with 175,000 combined subscribers.

The results? After three months of waiting (some of ezines in co-op were backed up with ads for a few months) Betty's "co-op" netted her 625 visits and 25 sign ups for her opportunity. The results of two ezines I submitted her ad to (that were ran within in a week because of direct contact with publisher) were a little different.

Out of 24,000 subscribers, ad pulled 5,520 visits with 280 sign ups. That's a 23% response from an ad that ran only once.

Selective targeting can only have one result. Increased response.

You need to sacrifice big numbers for right targeted market for your ad.

She also put some time into thinking about what she wanted.

My daughter likes several different kinds of ice cream. She had to think about what she wanted. It wasn't a spur of moment decision. I could hear her in back seat going over her options. Strawberry, vanilla, chocolate, black raspberry, and a few others. She was going back and forth until she finally made up her mind.

Picking an ezine, or website, to put your ad in takes time. It can't be done in a matter of minutes or a quick search in your favorite search engine. Time and research.

Look for ezine that best fits your market.

Do articles fit in with your product?

Are there any competing ads in ezine?

How many ads are in each issue?

How many solo ads are sent out each week? Look into each ezine and each website. Your advertising is too important to not aim before pulling trigger.

It's all about being picky

Don't settle just for any ezine. Know where you're putting your ad.

Be picky.

Remember, that your ads are your tools for visitors, subscribers, name recognition, repeat exposure to "on fence" visitors, and profits. Do you really want to put your ad in front of people who don't want your product?

Take time to find our target audience and work only with those ezines and websites and you'll see a drastic improvement in your response rates and conversion rates. In other words, you'll make a lot more money.