Then there’s promotion. It’s all very well having a website out there in cyber space, but if no-one knows it’s there, you won’t get any customers. So you have to promote it, on and off-line.

How do you get visitors and how do you ensure they are in your target market? The most cost-effective way of generating targeted traffic on Web is by ranking highly in search engines such as Google, Yahoo, and MSN for keywords related to your business. Unfortunately there are thousands of Web marketing professionals out there who are intent on making sure their sites rank highly, meaning that chance of a relative newcomer getting a top 30 ranking in a search engine is small. Without a ranking in top thirty on major search engines you might as well be invisible.

Finally, and most importantly, once you’ve got traffic, how do you convert a reasonable percentage of it into income? How do you build kind of trust and credibility online that keeps visitors coming back and spending money?

Phew! If you weren’t daunted before, you will be by now. Fortunately, none of problems outlined above is insurmountable. It's hard work sure, but very rewarding. And you don't have to do all work yourself, there are plenty of solutions which will do lots of hard work for you, like one I use.

The important thing, as with any project, is to start and then to keep going. Imagine your website as a snowball running down a hill. It starts off very small and has no momentum. It takes hard work to roll it and help it grow, but once it reaches critical mass it gains a momentum of its own, starts to roll by itself and grows exponentially very quickly. Your web business is that snowball.

Whether you're breeding bird dogs, or race horses, or drafting college football players to play in NFL...it's important to develop "markers" that can be very useful in predicting success. From my offline, traditional, business experience I have known this from get-go, but for some reason I was slow to learn (or, was it re-learn?) that identifying people with a high likelihood of success is even more important when developing an online network marketing business that depends upon teamwork.

Reflecting back on many of truly successful people I have worked with in network marketing, I made a list of numerous success factors that emerged when I assessed each person individually. After compiling list, three factors seemed to stand out as being most common success indicators. In no particular order, these factors were:

*approaching business with a long term perspective. It often takes a long time to become an "overnight success"

*exhibiting tenacity of a pit bull

*being able to ride emotional roller coaster (two steps forward and one step back) in early stages of developing business

Just because a person has these characteristics, it does not ensure success and, on flip side, a person is not necessarily doomed to failure just because he or she does not possess all three of them.