Build SEO Links

Written by Joel Walsh

Continued from page 1

Drawbacks of Content Distribution

Of course, nothing good ever came easy. Any website owners who are looking for SEO magic beans will be disappointed by content distribution:

* Desired anchor text is not always available. Unfortunately,repparttar content management systems most widely in place today make it easier for website owners to accept content as text rather than HTML. This means that many website owners simply have their content management system convert a URL into a live link, rather than takingrepparttar 149750 time to code inrepparttar 149751 anchor text. Still, an experienced content distributor can usually find ways around this problem to make sure that many if not most ofrepparttar 149752 links use anchor text.

* Results are variable. Content distribution is not quite as sure a thing as reciprocal linking. The site that publishes your article has to like not only your site, but also your article. This is especially true forrepparttar 149753 passively-generated links that come from content clearinghouse websites. But results can varyrepparttar 149754 other way, too: an article that catches on will yield more links than you ever could have gotten throughrepparttar 149755 same investment in reciprocal linking. In order to minimizerepparttar 149756 risk of content not catching on with website owners, you should make sure your content is high-quality, and also plan for a large content distribution campaign:repparttar 149757 more content you try,repparttar 149758 more likely you are to find a winner.

* Requires significant investment. You need high-quality content, expertise in content distribution, and quite a few work-hours to distributerepparttar 149759 content and trackrepparttar 149760 results. Of course,repparttar 149761 cost has to be weighed againstrepparttar 149762 cost of reciprocal linking, which is also significant. These costs can be mitigated by outsourcingrepparttar 149763 entire process from soup to nuts to a content distribution specialist. Costs of outsourcing content distribution compare favorably with costs of outsourcing reciprocal link building.

* Requires special expertise. There are numerous newbie pitfalls to distributing content, from improperly formatting articles to writing a bad introductory email to accompany content submissions. You generally have to have done numerous campaigns to truly getrepparttar 149764 feel for it. Again, this requirement has to be weighed againstrepparttar 149765 real-world requirement of special expertise in other link campaign methods. Again, this drawback can be mitigated by outsourcing your project to a specialist.

In short, there are benefits to both reciprocal linking and content distribution. All things being equal, you should use both. Still, content distribution isrepparttar 149766 only one method that carries substantial non-SEO benefits as well. Plus, a professionally managed content distribution campaign may even yield greater SEO results than reciprocal linking would forrepparttar 149767 same investment.

You owe it to yourself or your clients to add content distribution to your SEO-toolkit--beforerepparttar 149768 owner ofrepparttar 149769 next highest-ranking site finds out about it.

Joel Walsh is the owner of UpMarket Content, offering a fully managed content distribution campaign guaranteed to get you at least one hundred one-way inbound links for every three pages of content: [requested HTML anchor/link text: website content distribution]

SEO Content Distribution Linking For Newbies

Written by Joel Walsh

Continued from page 1

Myth 4: Distributing content is easy. Just hit "send."

Reality: Content distribution campaign requires skillful planning to target publisher websites effectively.

This is essentially a four-step process.

1. You must identifyrepparttar categories of websites most likely to republish your articles. These categories range fromrepparttar 149749 very broad, such as internet, business, and family, and can go as narrow as family-friendly internet businesses.

It's a careful balance: you need to make your target category narrowly relevant to maximizerepparttar 149750 value ofrepparttar 149751 link and your chances of getting your article accepted for publication. But if you target too narrow a category, you'll lowerrepparttar 149752 maximum number of links you can hope to get.

For instance, a website on web content writing has to target its content distribution to more than just sites focusing on web content. There are only so many websites devoted to web content as a topic of interest, and besides, many such websites would be competitors. Distribution should target broadly relevant categories, such as web design, webmaster issues, writing, marketing, business, website promotion, and SEO. Yet some broadly related categories, such as internet or publishing, are not relevant enough to yield good results.

2. To maximize success, you must have articles custom-created for each major category you want to submit to. "Incorporating Content in Web Design" and "Marketing with Content" would be possible titles for a web content-writing website owner targeting web design and marketing websites, respectively. An article about web design won't appeal as strongly to marketers, or vice versa, so simply submitting to websites having to do with "the web" would not be as effective.

3. For maximum success, articles custom-written for a category then often have to be refined for sub-categories. For instance, "Incorporating Content in Web Design" becomes "Incorporating Content into Flash Web Design," or "Incorporating Content into Accessible Web Design." Sometimesrepparttar 149753 refinement is just a "find and replace" of one keyword for another, sometimes just inrepparttar 149754 title. Sometimes, entire paragraphs have to reworded or removed.

4. Once you've identified sub-categories of websites, you still have to be able to meetrepparttar 149755 requirements of individual websites. Some sites only publish articles up to 500 words, some only do how-to articles. Owners of high-ranking websites can afford to be choosey. To really maximize results within a sub-category, you need at least three different articles of varying lengths and focus specifically geared toward that sub-category.

Inrepparttar 149756 end, distributing content for website promotion and inbound links is a marvelously effective way of promoting a website. But it's not magic beans. Like anything else having to do with achieving success onrepparttar 149757 web, it takes hard work and knowledge to be successful.

Joel Walsh is the owner of UpMarket Content, offering a fully managed content distribution campaign guaranteed to get you at least one hundred one-way inbound links for every three pages of content: [requested HTML anchor/link text: website promotion content distribution]

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