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Join parallel affiliate programs As you surf web discovering whom your allies and competitors may be, be sure to ally your website with like- minded websites and join their affiliate program. Why? Because you can select products that you can offer your target audience, earn money on sale of those products, and gain added value by aligning yourself with expert products which your website visitors will appreciate. Also check out www.associateprograms.com and www.associate-it.com
Give something away for free When you can offer something to visitors on your site for free all of a sudden interest perks up; word FREE is irresistible. Make sure that your offering is related to your services so that visitors you attract will be good prospects for your business. Example: 3Com offers system administrators a free networking benefits analysis CD/calculator to compute cost of designing a network. What does 3Com sell? You guessed it: network cards and network devices.
Join a webring A Web ring is a group of linked sites with similar subject matter. A visitor to one site in ring can quickly access rest of sites in ring. The largest collection of web rings today is www.webring.com, managed by Yahoo!, which not only allows you to join web rings, but also create them. Visit their website and see if there is a match in your topic. If so, join, and link your site to ring, thereby driving further targeted traffic to your site.
Share your content If you sell knowledge-based services, consider writing tips, lessons, hints, secrets, or anything that would help a particular group of people. Then submit content regularly by emailing your fresh work to webmasters and ezine editors who publish related material. Make sure (a) you insist your byline be published, and (b) you be notified by email when it was published. At same time, solicit content from webmasters and authors within your industry and publish these on your website. Doing this will build a resource library your visitors will appreciate and that in turn, will build brand awareness and profit.
Log files Log files from your web host will give you: visitor session statistics, resources accessed, paths through site, top exit pages, most requested pages, visitor demographics by new vs. returning, referring URLs, search engines referrals, and more. The key to generating revenue is to use logs and proactively manage your traffic to produce higher quality results. Remember this keyword: MWR (most-wanted-response). How can you better direct traffic through your site, based on where visitors are now going to, to better get them to response you desire? Figure that out, build it, and watch your responses soar.
Good design I almost wish this was obvious but unfortunately it's not. Bad design prevails in a very large way still, and surprisingly, on sites that are intended to serve public and generate revenue. By good design I mean, make your site (a) easy to navigate, (b) easy to search within, and (c) logical in next steps a visitor should take. Put your company name, address, phone number, and general email address on every page so that customers don't have to hunt for your contact info, no matter what page they came into your website by. Customers will appreciate ease of use and friendliness of your website.
Customer service Golden rule: Do unto others as you would have them do unto you. Treat your customers right and give them a reason to come back and frequent you with their purchases. Promptly answer emails and voicemail messages. Companies that treat customers with respect, and not just as a commodity, will stand out in this day and age of poor service. Either most companies today are providing no service, or just enough service to get by. Don't do it. Invest in service and treating your customers right and you will stand out and be rewarded.
Daniel Ramos is the President of Genesislogic Inc., a New York City based ebusiness that helps companies massively profit from the Internet. If you want to learn how to massively profit from the Internet, vist WWW.GENESISLOGIC.COM and download from an extensive online library of resources, call us toll-free (800) 590-5155, or send an email to INFO@GENESISLOGIC.COM