Keep your text pieces under 500 words, and preferably in 250-350 word range. Use simple and direct sentences, in clearest language possible. Don't make your readers wade through a sea of worthless prose, just to arrive at a small island of information: get right to point and deliver goods.

Think navigation. The best content on Earth means nothing if it can't be found quickly. Carefully organize your website in hierarchical format, with plenty of internal links - make all of your important pages only a mouse click or two from top page. Deliver your content with as much convenience as possible to your visitors.

Appreciate context. Strong navigation design helps left-brain surfers who know what they want, but many of your visitors will browse your site more creatively: they surf by context rather than placement.

Provide links within content itself, pointing to other related information on your website. Develop clusters of associations in your content that allow readers to find information intuitively as well as logically.

Build community. Savvy Internet marketers are now learning what technologists have known for years: that Internet is primarily a social medium. The most popular and profitable websites are those that foster community among their visitors. Provide facilities - forums, newsletters, mailing lists - for your clients to communicate with each other.

Be creative - help your clients turn your website into a favorite meeting place, a place to return to, time and again. Develop a website that your clients will love.

Top search engines have their own standards. Like I previously stated, you need to be familiar with each and every one of search engines you plan to submit to. Each and every search engine will be different, so be prepared to submit each website differently. To get started, you probably can find that particular search engine’s home page to get information you need to submit your site. Look for labels such as, “Suggest a URL” or “Add my site”. Keep record of date, time and outcome of each of your submissions so you can keep track of where and when you did submissions. Keep this information on standby at all times since you may need to have this data to send follow-up emails to a search engine’s staff. The next question is; where should I submit my website? If you want to get noticed and successfully generate traffic to your site, you should plan on implementing your website to a minimum of 15 major top search engines. Since those top search engines are responsible for about 90% of traffic, so go with those specific search engines.

How long before I see my website in search engines?

That all depends on which search engines you submit to. To give you a very general idea on how long it takes to get submitted, here are some time frames from top search engines

MSN -- 2 Months Google -- Up to 4 Weeks Alta Vista -- Up to 1 Week Fast -- Up to 2 Weeks Excite -- Up to 6 Weeks AOL -- Up to 2 Months HotBot -- Up to 2 Months iWon -- Up to 2 Months

The basics of site submission have been addressed and major research needs to be done by you depending on which search engines you decide to go with. Don’t miss any steps and if you have any questions, take advantage of using customer service to get those right answers before you submit your website to those search engines. If you don’t do it right first time around, it won’t get submitted. Use that time preciously to make sure you have all your bases covered. Hopefully your rankings will show improvement this time around.

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