Build A Business, Not Just A Practice

Written by Peggy Champlin


Continued from page 1

An ezine is one ofrepparttar most effective ways to build relationships with people interested in what you offer. The people on your list have given you permission to get in front of them periodically to share a bit of your knowledge in your articles and to promote your services and products to them. They asked forrepparttar 108899 information! What better audience to present your portfolio to?

Step 4: Build Your List

So far, so good. But step four isrepparttar 108900 truly powerful one. Here's where we build your list. As those who know me have heard me say many times,repparttar 108901 one withrepparttar 108902 biggest list wins. If you have many people on your list, you will make more sales withrepparttar 108903 same conversion ratio. Put in English, if you send out a mailing about a new product and 2% ofrepparttar 108904 people who receive it buyrepparttar 108905 product, you will sell more product and make more moneyrepparttar 108906 larger your list is.

There are dozens of ways to build your list - many of them absolutely free. Some include getting listed on ezine directories and announcement lists, putting a link to sign up for your ezine inrepparttar 108907 signature block of your email software, and putting a signup form on every page of your website.

These are some ofrepparttar 108908 simplest steps and there are many more. One that's very effective that I recommend to all my clients is to submit articles you've written to article banks onrepparttar 108909 web and other ezine publishers. Get your articles onto as many websites and into as many ezines as possible - all with your website link in them, of course! - and you'll see more website traffic and more ezine signups.

Step 5: Profit From Your List

The last step is where it starts getting good - really good! You learn how to profit from your list. Having put all this effort into your business, it's time to start making that extra money!

Before you have a large list - and after - joint ventures can be very useful. They allow you to get in front of someone else's list to promote your products and services. When you don't have a list of your own, this can be a powerful way to start making money.

Even when you do have a list, sharing your list with your partner while you get access to his list is a terrific way to get more exposure. And you'll usually get affiliate fees from anything people on your list buy from your joint venture partner!

Just be sure to pick joint venture partners who haverepparttar 108910 same target market as you, but don't compete with you.

There are two other ways to make money from your list. First, of couse, market your portfolio to your list, in your ezine and occasionally in a solo mailing.

Second, you may choose to sell advertising space in your ezine. This is most effective when you have a fairly good list.

This is an overview of a process you can use to start building an online business. The irony is that through implementing this process, not only will you develop additional product-based streams of income. You will also attract more clients for your existing services!

By Peggy Champlin of Success With Ease. Please visit Peggy's web site at http://www.successwithease.com for more information about building passive income.


IDEAS – a framework for e-business Success

Written by Charles Warnock


Continued from page 1

The most successful businesses ofrepparttar digital age are those that understandrepparttar 108898 confluence of business and technology…how to apply emerging technology to business processes to get things done faster, with less expense and with fewer mistakes. Considering its importance, there seem to be few guidelines or best practices information available onrepparttar 108899 strategic application of technology to business challenges. While many organizations already transact businesses onrepparttar 108900 Web, many have failed to turn a profit and worse, some have damaged customer relationships by providing unreliable or poor-quality service.

Although each business is unique, all businesses can benefit from a adopting a structured approach that taps intorepparttar 108901 body of knowledge we’ve accumulated fromrepparttar 108902 e-business successes and failures to date. At BusinessTechKnowledge,repparttar 108903 methodology we use to increaserepparttar 108904 effectiveness of e-business initiatives is called IDEAS. This paper presents a high-level outline ofrepparttar 108905 IDEAS process that can be used as a checklist for emerging and expanding e-businesses. IDEAS for e-business success

E-business success requires more than setting up a shopping cart and accepting online payments. Today’s leading e-businesses generally have succeeded by adapting products torepparttar 108906 Web channel and strategically integratingrepparttar 108907 Web with other customer channels. Using a methodology that integratesrepparttar 108908 design, development and marketing components of e-business can help control costs and improve your chances of success onrepparttar 108909 Web. The IDEAS e-business method includes five phases:

Identify - and documentrepparttar 108910 critical components your business needs to create an interactive presencerepparttar 108911 Web.

Design - a solution by matching business requirements to appropriate technology solutions

Evaluate - objectively review project plans and make any changes you need to succeed

Act - building, testing, and refining your Web site and business processes

Service – Providing great care for your customers is much more cost-effective than finding new ones

We userepparttar 108912 term phase to mean an aspect or part of a process, rather than a distinct segment. In practice, some ofrepparttar 108913 phases will overlap andrepparttar 108914 cycle of phases will continue as long as you’re in e-business.

For example,repparttar 108915 Evaluation stage may lead you to decide on an Action to Identify profitable market segments. You would then Design a plan to tap these segments, Identify how this plan is to be Evaluated, and so on. A huge advantage of Web-based channels is that they can instantly be changed or refined in response to new opportunities, market trends, competitive factors and more. Although every part ofrepparttar 108916 IDEAS methodology may not apply to your business, you may benefit from applying some parts or creating a similar structured methodology. Please visit our Web site to readrepparttar 108917 entire IDEAS White paper – it’s free!

Next -repparttar 108918 five steps revealed!

Charles Warnock is Marketing Director at BusinessTechKnowledge Inc. He is the author of "IT for Business Leaders" and writes frequently on marketing and technical communications, e-business and corporate training. To learn more, visit http://www.businesstechknowledge.com or e-mail Charles at cw@businesstechknowledge.com.


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