I suggest focusing on only one keyword or keyword phrase per page of your website. This may not seem like a lot but if your site has 20 pages you can focus on 20 keywords. Each page should be considered a landing page for your site. If you have proper navigation on your pages it will easily allow viewers to see everything you have to offer.

Include your keyword or keyword phrase at top of your page as well as in at least one header phrase. Also work keywords into body of your text as often as you can without sounding redundant.

Your keywords should be in Title tag as well as in your page description tag. Many search engines no longer look at keyword tags but I recommend using them and including plural forms as well. - Alt Tags Search engines don't index images, therefore any text on your site that is presented in image format won't get indexed. To solve this problem, you can enter image description in ALT tag. To be sure that search engines recognize all content on your site, fill in your ALT tags with your keywords. This will boost your keyword frequency and help your site achieve better ranking.

- Linking Search engines will rate your site by who is linking to your site, so it's important to establish quality, related links. This can be accomplished in a few ways. One way is to establish reciprocal links with other like sites. When exchanging links be sure to include your keywords in your site title.

Review page you are exchanging links with. Be sure it is a site that you find easy to navigate and informative. I also recommend that site's index page have a Google PR rating of at least one. This ensures that site is not being penalized by Google. If it is a penalized site then you could be penalized as well for linking to it.

- Include a 'tell a friend' and 'bookmark' script on your site. This gives viewers an easy way to bookmark you and most of all return to your site.

- Include a Site Map Site Maps let visitors know what information you have, how it's organized, where it is located with respect to other information, and how to get to that information with least amount of clicks possible.

Site maps also provide spider food for search engine robots. This can increase your chances of becoming indexed because a site map allows search engines to easily visit every page of your site.

A site map works best if you include a link to your site map in navigation of every page on your site. Finally, don't let your site become stale. I have found that my search engine rankings improve when I periodically add new pages to my site and keep content new and fresh. Follow these tips and 2005 may be your year for traffic.