Furthermore, regarding design, you can either do this on your own or choose from among various designs and templates that your printing company offers to personalize your brochure. In terms of paper, there are actually different types of brochure paper to choose from for production of your brochures. Every paper type varies in price, quality, texture, thickness and appearance. Generally, a glossy type of paper is best choice for brochure printing.

After selecting paper type that you’ll use for your brochure, your next consideration is size of brochure prior to your paper. Most printing companies use three most common brochure sizes namely: 8.5x11, 8.5x14, or 11x7. You can also decide to customize a smaller or larger brochure size for any business or company.

Indeed, a brochure is an effective marketing tool for businesses and companies. Also a good thing about it is its being handy all time. That is reason why most businesses utilize brochures in their marketing campaigns.

3. Once you've determined which are best customers (the kind you’d like all others to emulate) and have gotten all information concerning their purchasing habits with you: Find out how they found you, where they live, what they do for a living and even what their level of income is (if it can be tactfully worked into conversation). It’s good to get this information when customers are making their purchase because they will be more likely to give it to you. If you keep customer phone numbers you could even do a short survey by phone to find out most of this info.

4. Look for Patterns - When you gather all of information you may notice that 35% of your best customers are doctors, or 50% of them come from one area of city. Whatever pattern is that you notice, take advantage of it. Do specific mailings to a list that fits same description as your best customers and you will attract more of them. A list company can find you a list that best fits so that you are mailing to those companies or individuals that are most likely to purchase.

Follow these steps and you will be able to increase you Return On Investment (ROI) from all of your marketing programs. And remember, Return On Investment is how much income you are generating from leads you get in from your direct mail marketing campaign. Marketing your business will help it grow, marketing your business to right people can get your business booming. So, tap into your goldmine!