Talk about branding! ...and they get other people to send them stories for free so they don't even write books. Beyond this, they make money from other books and tapes, public speaking, joint ventures, and seminars.

Robert Kiyosaki (author of "Rich Dad, Poor Dad) makes money from books, tapes, board games, public speaking, seminars, an affiliate program, game events, teleconferences and real estate.

There are limitless possibilities of where you can go in expanding or capitalizing on your brand. Mark and Jack have used their "Chicken Soup" fame to sell unrelated products that are also directed at helping people live lives of their dreams. Paul Newman is using his fame as an actor to sell food and sauces that have nothing to do with movies he's been in.

So don't limit yourself. As your success builds over time continue to write down new and bigger goals. Imagine what you would do and what products you would create if you were already famous in your field. What would you sell? How would you market? How would you expand your empire?

You are a brand and so is your company. Even before you had a business everyone you came into contact with had an idea of who you were (your brand) because of how you presented yourself. Now it's time to be aware of brand your building and make most of it. Hey, we can't all be Britney, but we're missing boat if we don't learn from watching her cash in.

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Your newsletter sent to YOUR opt-in e-mail list is way you get people to come back. It's how people get to know what you're about and whether they should buy from you. Of course you better not sell them crap even once or they'll be gone, but we're just talking about how to get them to point of buying for first time.

Instead of sending people to your website you should be sending them to an e-mail autoresponder. On autoresponder you should write either a note about your newsletter or your site or both along with a link to your site. Even if your site is primarily set up to capture e-mails this will increase amount of subscribers to your list much faster.

This way you have captured their e-mail for sure before they go to your site. Since your list is opt-in it means that if they don't want to be on it they can always click an unsubscribe link to get off.

If you want to increase your profits in long run you need to focus on building your list. Don't be misled by thinking that you start an online business and go out and make a ton of money first month. You can, but most people don't.

The internet marketing millionaires of today have well over 50,000 people on their lists. Lists they built over time and make more money from every time they send an offer.

You can do it too...if you stop sending people directly to your site.