Bring Your Visitors Back Clamoring for More! Maintain and Improve Your Web Site Weekly

Written by Judy Cullins

Continued from page 1

Another book's benefits included: -Be your self in a world that wants you to be like everyone else -Develop positive expectancy to achieve real results -Procrastinate into your hearts desires -Balance work and home by masteringrepparttar joy of moseying

TEST YOUR PRICE. A price that is too low is as bad as a price too high. Too low a price devalues your product or service.

Potential clients or buyers might think, "If it's that cheap, it must not be good." One myth is that eBooks have less value than print books. If your book has information your one particular audience wants, you must price it accordingly. If your service is invaluable, be sure to charge what you're worth.

Always start your prices high. Later you can offer a deep discount.

TEST YOUR COPY. Change testimonials or pictures every so often. Redo your opening page and closing page. Instead of "Subscribe to my ezine," put a short testimonial from a famous person in your field right beforerepparttar 131897 "click here" to subscribe.

Always give your visitors a reason to buy. Make your copy "you" oriented. Dan Poynter, author of The Self-Publishing Manual, said this aboutrepparttar 131898 free monthly ezine The Book Coach Says... ezine is chock full of useful information - totally worth your time.

Make your Web pages easier to read by using bullets. On my home page I put these questions in bullets:

"Let me help you answer questions about your book" What arerepparttar 131899 first steps to writing a great selling book? Will my book attract my desired audience? Will my potential buyers think my book is worthrepparttar 131900 money? Will my books sell enough copies for my satisfaction? Now that it's written, how can I best promote my book?

Testrepparttar 131901 length of your copy. Checkrepparttar 131902 size of your paragraphs. In general, keep them short, around 1-4 sentences. Imagine looking at a long line of print before you get torepparttar 131903 meat? Discouraged, you would probably leaverepparttar 131904 page, and possiblyrepparttar 131905 site!

Check for passive sentence construction too. Why? Because you slow your reader down with passives, and they want your clear, concise, and compelling information. Your spell and grammar check gives you those percentages atrepparttar 131906 end. If your sentences are more than 3-4% passive, you need a professional coach to check your copy. This article has 1% passive.

TEST YOUR SITE LAYOUT. Know where people are entering your site and exiting. Many companies out there can give you this service. If potential buyers keep leaving at a particular page before they go to products and ordering page, your words deceive, and some changes are in order. You can track: where your traffic is coming from, what pages visitors like, what pagerepparttar 131907 majority of visitors enter and exit, and how long are they there, even which ones signed up for your eNewsletter.

TEST YOUR ORDER PROCESS. Ask friends and associates to run through different parts of your site. Show your appreciation by paying them for it with free product or service. Tell them you have a thick skin, and appreciate their honesty.

One would-be customer couldn't finishrepparttar 131908 order for one of my teleclasses. It took a lot of effort to get that mistake rectified with some free product from me. I know a famous eBook author from whom I tried and tried to buy a book. I even emailed him about it. He said he didn't take email orders and sent me back to whererepparttar 131909 problem was.

It's much better to have all links work, so your customers will have an easy ordering experience. Also, be sure to offer your customers several ways to order. Not all people like to order onrepparttar 131910 web.

Know that your job of testing never ends. It's what we call maintenance, 80% of life is maintenance! Just experimenting with these tests will bring more sales. Keep testing to know what your potential buyers really want.

Judy Cullins: author, publisher, book coach Helps professionals manifest their book dreams Special Offer: Web Redo Kit at "Discounts of the Month" Send an email to The Book Coach Says... includes 2 free eReports

Language - Who Can Read Your Web Site?

Written by Grant McNamara

Continued from page 1

translators excel at creating perfect translations. When translating general topics, it is necessary to use an

expert skilled atrepparttar appropriate targeted language, for example, English into German

For specialized fields, one needs to find an experienced translator who also possesses knowledge ofrepparttar 131895

terminology in that particular subject matter. In addition, if you intend to print, publish or distribute your

translated materials to others, it is highly recommended that you have a competent human translator review

and editrepparttar 131896 material.

And yes there are a number of automated translation products. And most work reasonably well. But their

translations only provide a rough approximation. The reader can understand what is meant, butrepparttar 131897 words

are often wrong or inrepparttar 131898 wrong order. It's just like talking to someone who doesn't know English well. You

can understand much of what they say, and communicate, but it is hard work. That's how translation

software usually reads. Using such software won't give your prospective customers any degree of

confidence that you provide quality.

Another alternative is to ask friends. No doubt you will have friends or colleagues, or friends of friends that

have language skills. It is best to have people translate into their 'mother tongues'. A mother tongue isrepparttar 131899

language that a person learnt as a child. If you use friends and family though, it's a good idea to get a

professional translator to proof readrepparttar 131900 results. Proof reading is usually about 20% ofrepparttar 131901 price ofrepparttar 131902

equivalent translation.

And if your budget is very small, you can include a simple welcome page for your foreign language visitors.

Here you would just describerepparttar 131903 web site in general terms, explaining what you do andrepparttar 131904 key benefits of

the products and services you offer.

I hope this has given you something to think about.

Copyright (c) 2002 Grant McNamara, All Rights Reserved. This article may be freely distributed and

published. If you wish to publishrepparttar 131905 article, out of courtesy, please email me and adviserepparttar 131906 url.

Author Information: Grant McNamara - Grant McNamara manages The Translateme Group at specializing in multilingual

software development and Internet support.

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