Bridging the Online/Offline GapWritten by Joe Bingham
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your product, budget, and target market. Of these, business cards are great because of their professional and personal touch. Flyers, signs, and postal mailings are more costly and especially costly are radio and television. For small business, print classifieds is main cost effective and reasonable solution. TAKING OFFLINE TO ONLINE Online promotion requires a web site. From their, ezine classifieds, search engine placement, and inclusion of web address in print advertising makes difference. For an offline company, going it alone on web would most likely require dedication from a full time employee. Setting up a site, getting a domain name, making updates, and promoting are time consuming tasks at least to begin with. After things are set up, promotion becomes major job. However, unless it is continued on a daily basis, it may or may not be worth initial effort. A web site is great, but it's easily forgotten about unless it's continually promoted and updated. Hiring a successful outside service is a realistic solution for many who want to add a web presence to their marketing, but who don't want added work. All in all, bridging online/offline gap should not be considered that major of a problem. There are services that can help. It's just a matter of reaching out to a different market and expanding your promotion. No matter which direction you are going in, it can bring further credibility to your business as well. The web is becoming an important place for offline customers to get more information, and seeing an online business mentioned offline can bring in more people that your online promotions may never reach. Dual online/offline promotion is true way of future. In a competitive business world, it's those that seek new markets and expand their promotion that will be successful. The Internet is here to stay, and there will always be an offline world. It only makes sense to bring your business to them both.
Joe Bingham, Editor of the NetPlay Newsletters http://www.netplaynewsletters.com
| | The Monster's Out Of The Cage! - Part 3Written by John Colanzi
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Your ads have drawn leads, which means they're already in buying mood. Make it easy for them. Your visitors are already "hot" don't confuse them with other offers. The more choices less likely they are to buy. You don't want to make them think! You want them to act! You could set up a direct response one or two page site for under $25. That includes registering your domain and hosting your site. That's why these sites are becoming so popular. Imagine once your first site is in profit, you could add a second. You could set up as many of these mini sites as your profits allow. Imagine if you had mini sites all over web. Each turning in a handsome profit. Trust me there are marketers right now doing just that. Wow! Talk about multiple streams of income. Well we've got our ads and sales letters. We've set up our direct response mini site. What's left? In part 4 we'll talk about various options for taking orders. Wishing You Success
John Colanzi publishes the "Street Smart Marketing" newsletter. To subscribe mailto:ezmailer-subscribe@listbot.com If you want to cash in with your own direct response web site visit: http://www.internet-profits4u.com
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