"Bridging the Gap": Don't Forget Your Core Customers!

Written by Donna Schwartz Mills

Continued from page 1

At my website, http://ParentPreneurClub.com , I have other tools I use to assess my visitors' interests and needs. One is our weblog, which offers detailed reports on which pages arerepparttar most popular and how long visitors view them.

Another is our library of 100 free eBooks. By loggingrepparttar 117558 ones which are downloadedrepparttar 117559 most often, I've gleaned a wealth of information onrepparttar 117560 interests of my visitors.

Up until I started tracking, I assumed that our business offerings would berepparttar 117561 most popular with my audience of work at home parents (mostly moms). However, *the* most popular eBook inrepparttar 117562 Library has nothing to do with making money or running a home business: It's called "Healthy Living for a Busy Family" and it's been downloaded about three times as often as my most popular business eBook. Those stats led me to add more family and lifestyle topics torepparttar 117563 library, as well as a couple of new cooking pages -- because managing a household and raising healthy kids is as much a concern for my visitors as making a solid profit.

Finally, nothing is as good as actually *asking* your customers what they want. Surveys are an extremely useful tool and several companies offer versions you can place on your website for free. The one we've used is located here: http://webpoll.sparklit.com/

Millard Drexler -- whose vision helped makerepparttar 117564 Gaprepparttar 117565 nation's number one apparel retailer -- is staying on withrepparttar 117566 company until a replacement is found. Inrepparttar 117567 meantime,repparttar 117568 Gap's new old strategy of selling basics (jeans, khakis and white shirts) combined with an ad campaign that includes Boomer icon Dennis Hopper, appears to be working. It's just too bad these guys didn't ask their customers what they wanted before changing their course. Let's hope we home business folk don't makerepparttar 117569 same mistake!

Donna Schwartz Mills writes about the specific needs of work at home parents at her website, http://www.ParentPreneurClub.com "For Parents Who Want Choices, Not Office Politics." Tools, free tips and support to help grow your home based business while raising a family. For more articles like this one, visit Donna's other site, http://www.Family-Content.com

Benefits Of Resisting The "Buy Now!" Temptation

Written by Joe Bingham

Continued from page 1

The key here is to be a good judge of character and make sure you are followingrepparttar right people inrepparttar 117557 right direction FOR YOU.

However, this NEVER entails following along blindly!

I can't stress that statement enough. Just because someone you label as a 'guru' joins a particular program does NOT mean that program is for you. If you respect that person's opinion, then fine listen to him or her, but do NOT sign up solely based on their thoughts. You've got to first consider how you feel aboutrepparttar 117558 program, and if you can see your self successfully working it.


If a program sounds good to yourepparttar 117559 first time you read about it, then great, keep it in mind. However, I don't suggest you sign up right away. Give it some thought, ask around, contact your would- be sponsor and ask them whatrepparttar 117560 program is really like.

Then, if you are still excited about it, go ahead and sign up. You'll get off to a better start with it this way, since you'll know more what to expect, be more likely to stay active with it, and have more success. Nothing is worse than jumping in without knowing how a program is going to be and then being disappointed with it. That merely wastes your time and money.

I know we all work so hard to create exciting sales copy and instillrepparttar 117561 'buy now' desire in our potential customers. That's fine, but if we would all resist that temptation until it proves to be a longer lasting interest, backed up by a little research, I'd bet we'd all come out happier inrepparttar 117562 end.

------------------------------------------------------------------- "Want to know what a program is like before you buy into it?" I recommend receiving "The LOBO Letter" from John Soares at Online Scam Reports. John offers objective reviews of many popular Internet programs from those already involved in them. Getrepparttar 117563 Info BEFORE you spend your time and money. Read a sample issue ofrepparttar 117564 LOBO Letter today at: mailto:lobo@netplaynewsletters.com

Written by Joe Bingham ofrepparttar 117565 NetPlay Newsletter http://www.netplaynewsletters.com -------------------------------------------------------------------


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