Brennan's Gifts and Home Decor

Written by Clarice Powers

Continued from page 1
our online store that hasnt been approved by me,repparttar co-owner, and accepted for quality. Visit our store at: We use PayPal for your security.

Starting a small home based business through mail order and online. Like to write dark poetry, and sell our products.

Thinking Creatively

Written by Harry Hoover

Continued from page 1

Creative Potential Realized Everyone hasrepparttar potential to be creative. Creativity isn’t just a flash of lightning. It is a deliberate, disciplined process. Let’s take a look atrepparttar 100973 questions we ask ourselves in order to free our creativity: 1. Why are we communicating? 2. Who are we talking to? 3. What would we like them to think? 4. What isrepparttar 100974 single most persuasive idea we can convey? 5. Are there creative guidelines? (e.g. budget, logos/colors, illustrations)

Let me explain briefly what these questions are really getting at. The first question is “what has led torepparttar 100975 need for this communication?” It can include any number of things like: Are there misconceptions about us? Do we have a new product/service? Are we reinforcingrepparttar 100976 brand? Is this for awareness, or do we have a more retail message? "Who are we talking to" helps us define our audience beyondrepparttar 100977 too-broad “all carbon-based life forms.” Even if it is a broad-based audience, we should try to give it some focus, e.g. adults, 25 - 49, high school educated. "What would we like them to think" addresses tone and manner or underlying brand-specific attributes we want to leave our audience with. "What isrepparttar 100978 single most important thought we can convey" speaks to our core message and product/service benefit. This always should be fromrepparttar 100979 consumer perspective. What doesrepparttar 100980 consumer REALLY get out of this? Now that we’ve donerepparttar 100981 research and asked allrepparttar 100982 questions, it’s time to let ideas flow on concepts, content, medium, style. Remember, creativity takes time. Being more creative is not just as a gift. It is an ongoing commitment and practice. And requires exercise. Now, go be creative.

Harry Hoover is managing principal of Hoover ink PR, He has 25 years of experience in crafting and delivering bottom line messages that ensure success for serious businesses like Duke Energy, InterCerve, Levolor, North Carolina Tourism, VELUX and Verbatim.

    <Back to Page 1 © 2005
Terms of Use