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Yellow - Yellow is
brightest of all colors and has
greatest illuminating power. It is a warm and cheerful color. In addition to cheerfulness, yellow can also convey caution, optimism, idealism, cowardice, and imagination. Too much yellow can be an eyesore. Be careful using yellow with greens and purples of
same intensity. It might tone down one or
other.
Green - Green connotes youth, fertility, ecology, nature, health, growth, money, safety, healing, and food. However, to other viewers, it may connote envy, insects, and reptiles. Green can be well suited as a secondary or accent color.
Brown - Brown implies simplicity, earthiness, comfort, durability, and stability. However, like
neutral grays and beiges, a site that is mostly brown can be very dull. However, a site that had a light brown/beige background, a rich brown secondary color, and bright or dark red accents can give
impression of being very professional.
When choosing colors for your web site. Choose wisely because colors have a larger impact on
viewers. To know its impact, try this test: Open your web site and write on a piece of paper as many words and images that you can think of. Now, have another person to do
same. After that, compare your notes. If you made correct color choices,
list should be almost impossible to tell apart.

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