Breathe new life into your half-dead website by using words that sell

Written by David Peterson

Continued from page 1

Paragraphs never justified. Most common is left-margin with no indent. How To Write Successful Headlines In your sales copy you need an attention-grabbing headline and a compelling sales message full of benefits, clearly describing what your product or service is all about.

Legendary copywriter Ted Nicholas author of 14 best-selling books including "Magic Words That Bring You Riches" has these excellent tips on writing headlines

"Start with a well thought out headline."

"Five times as many people readrepparttar headline asrepparttar 108105 body copy. It makes sense, therefore, to spendrepparttar 108106 major portion of your effort on headlines."

"A good headline motivates action by stirring an emotion"

"Write as many as 250 headlines before settling on one"

13 Proven Headline Words Announcing...

Secrets of...




Facts you...


At Last...

Advice to...

The truth of...


How would...

How to...

How To Write Attention-Grabbing First Sentences Joe Sugarman (of blu-blocker sunglass fame) and author of best-selling book "Advertising Secrets ofrepparttar 108107 Written Word" has these tips on writing first sentences;

"Keep it short, sweet and almost incomplete."

For example:

It's easy. It had to happen. It's time. It's crazy. The sole purpose ofrepparttar 108108 first sentence is to get you to readrepparttar 108109 second sentence.

How To Write Attention-Grabbing Ending Sentences "You must plant seeds of curiosity forrepparttar 108110 reader." "Atrepparttar 108111 end of a paragraph offer a reason to readrepparttar 108112 next paragraph."

Using sentences such as.....

But there's more.

So read on.

But I didn't stop there.

Let me explain.

Now here comesrepparttar 108113 good part. These tips represent justrepparttar 108114 tip ofrepparttar 108115 iceberg on breathing new life into your half-dead web site.

We'll cover all ofrepparttar 108116 other necessary elements in future articles. Stay tuned.

I hope that you have found this information to be helpful in your pursuit of excellence. Thank you for reading.


Dave Peterson

Dave is not only a Professional Website Designer. He also incorporates exciting state-of-the-art marketing strategies and expertise that help clients put more cash in there pockets. Providing great value to his clients.

Ten Tips for Writing Effective Web Copy

Written by Julia Hyde

Continued from page 1

Title tags appear in your site’s HTML code like this:


You can view a site’s title tag by clicking VIEW then SOURCE on your browser’s tool bar.

Because search engines use title tags to gather information about your Web site you need to think carefully about what words you put inrepparttar tag. Don’t be tempted to put your company name inrepparttar 108104 tag (unless you’re a well-known brand like Nike or Microsoft).

Instead put specific keywords relating to your business. For example, if you’re a California real estate company, you would want your company to appear in search engine results for searches on keywords such as “California Real Estate” or “Realtors in California.” So, you would userepparttar 108105 keywords “California Real Estate” or “California Realtors” in your title tags. If you wanted to be more specific, or you prefer seeking business in a specific geographic area you would use keywords such as “Silicon Valley Real Estate” or “Silicon Valley Realtors.”

7. Provide links and connections

The web is about linking information. Make sure your site links your reader to other information and other sites link to you. Never make your Web site a dead-end. Some search engines, including Google, are based, in part, on their ability to find you from links on other sites

8. Write effective summaries, sentences and paragraphs

An effective summary is who, what, when, where, how. It’s about gettingrepparttar 108106 information across in 50 words or less. Keep your summaries short and factual. Make sure they encourage your reader keep reading.

Remember, keep sentences to between 15-20 words. Paragraphs between 40-70 words. Make your first sentence grab your reader’s attention or they’ll move on.

9. Sell Benefits not Features

If you want your Web site to sell your product or service you must write about benefits and not about features. A feature describes a product or service. A benefit is whatrepparttar 108107 user gains from using that product or service. Don't say, " Our duvets are warm and comfortable,” say “You'll be warm and comfortable in one of our duvets.” Tell your customers how your product or service will make them happier, sexier, healthier, wealthier. In other words focus on making sure every line of your copy is dedicated to what’s in it for them.

10. Edit. Edit. Edit. Then edit again

Mistakes in online copy are temporary and easily fixed, but byrepparttar 108108 time you’ve noticed your errors so have thousands of other people. Have two or three people proofread your text. Check it yourself for consistency in grammar, punctuation, capitalization, abbreviations etc. And finally, read it backwards—you’ll be surprised how many errors you’ll spot.

Julia is an independent copywriter and consultant specializing in search engine marketing and copywriting, direct mail, press releases and other marketing materials businesses need to increase sales. Learn more about how Julia can help boost your companies profits by visiting Or email She'll get back to you right away.

    <Back to Page 1 © 2005
Terms of Use