To create your recommendation swap, you could recommend other publisher's ezine in your own words while she does same for you.

In addition, you could create a recommended ezine section, if you have several other ezines you would like to swap recommendations with.

6. Write articles.

You could write "how to" articles that show your readers step by step how to do something, or you could write articles that provide your readers with a valuable list of tips.

You can also write articles that focus on a current hot topic, or you could conduct interviews and provide these to your subscribers as highly informative articles.

In addition, to helping you to increase your subscribers' trust in you, your articles can also help you to get more subscriptions to your publication.

Add a resource box to your articles that advertises your ezine and then submit your articles to other ezine publishers, article announcement lists, and to article directories.

Also post your articles on your site and let your visitors (as well as your subscribers within your ezine) know that they can reprint your articles in their ezines or on their websites.

7. Swap articles with other ezine publishers.

You could swap an article that you have available for reprint in other ezines while publishing an article that other publisher has available for reprint in other ezines.

This can provide both of you with excellent promotion of your ezines, but runs risk of lowering value of your content if that publisher's article is published in lots of other ezines.

To get around this, you could create a swap where you write an article to run exclusively in another publisher's ezine while that publisher writes an article to be published exclusively in your ezine.

This will help you to successfully gain more subscribers while providing your subscribers with content that can't be found anywhere else.

In addition, you can create an article swap where both you and other publisher exchange articles that will be first run in each other's publications and afterwards allowed to be reprinted in other ezines, on websites, etc.