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Everyone speaks about great brands like Coca Cola, but no one actually says, that it makes absolutely no relation to an entrepreneur, who wants to start his own small practice online.
Know your competition and develop
marketing strategy that would reflect your business capacity, needs and suit a marketing budget. The smaller your business is, more aggressive your branding should be. Branding has a feature of building itself when your business is rapidly expanding.
---3. Corporate culture is another vital brand creator. The epicenter of your brand is company itself; therefore more positive and brighter company "feels" inside, more positive, attractive and shiny it will look outside.
If your online venture’s stuff numbers you and your cat :0) you can easily build a delightful business culture but, to my regret, it won’t have a big influence on outside world. What will have an effect is popularizing of your business values through partner networks and/or clients. Friendly atmosphere that welcomes employees’ or partners’ creative initiative with focus on development of personality, is exactly what makes a difference and lights a “fire” in eyes of every person your company deals with.
---4. Know your market. This small sentence comprises an understanding of needs of your market niche, satisfaction of your market needs via directed promotional campaigns, adopting development plan in compliance with analysis of strength and weaknesses of your business as well as closest competitors.
Don’t devaluate your brand through wrong market approach. People pay much more attention to their own needs as well as to companies that satisfy their needs. The market offers should be specific and directed to particular niche with its unique problems, joys, hopes and needs. Don’t try to shoot several ducks with one shot.
Your branding campaign should reflect market you are working with in a clear and highly beneficial way to your potential customers.
MAJOR WAYS of online branding:
1. All possible kinds of online promotion: banner impressions, classified ads, solo ads, articles submission, web-site traffic building, opt-in email campaigns, promotional joint ventures, ezine publishing, viral marketing. All these ways of branding positioning are to be niche-oriented. 2. Expand your e-business network by running partner/affiliate programs. 3. Co-branding by means of strategic partnerships, joint ventures with established brands in non-competing markets, for additional market and branding exposure. 4. Unique personal and/or corporate culture. 5. Informational and design representation of your business Web-site. 6. The product/service itself. It is mainly through them your clients acquiring positive or negative experience of dealing with your company. 7. Domain name, design, logo, motto, TMs, SMs are main subsidiary representatives of your brand. That is why they should be clear and supplement each other in conveying your “message”. 8. Testing and measuring response rate of your branding efforts.
Why branding is so important? Because it, firstly, creates a platform via loyal market surroundings for easy and quick business growth; secondly, increases perceived value of your whole company. Do you want your own company to develop smoothly along with exponential growth of its market value? I do.
Pavel Lenshin is publisher and web-designer, who offers: + Powerful package on how to run Private Info Business + Free subscription to the unique NET Business Magazine + Free Optimization Report of your Website http://www.InfoAlchemist.com
