Recently, I decided that I was going to change colour schemes on my site due to research that I had carried out on psychology of colour. Many articles I had studied suggested that black was not really appropriate for a site about web design. After discussing plans with a few regular visitors, I was surprised by response. The feedback was for me not to change colour in any way. Even those people who did not feel that black was appropriate considering nature of site did not want me to change it. They were "used" to it. It was a constant on site, same as logo placement and general navigation structure. So it is all staying. My plans were to make site look more in tune with other very successful web presences that focus on web design. What was I thinking!?!?!?

Branding is not only about constants, but individuality..........

If some one told you that they were going to establish a hamburger franchise and logo colour scheme would be red and yellow, you would probably think they were insane. Red tends to signify danger and yellow is purported to be most annoying colour of all. But try telling McDonalds that.....

But having stated that, if you are just in planning stages your site, I suggest that you do be careful in your choice of navigation, logos and colour schemes. If your site is established with a good traffic flow and you are considering revamping it, it is of utmost importance that you consult your visitors first via some sort of survey before any radical changes are made. Otherwise many hours of hard work that you put into upgrade, as well as hours invested in developing original theme, may be lost.

.... along with your traffic.

Michael Bloch  michael@tamingthebeast.net  http://www.tamingthebeast.net Tutorials, web content and tools, software and community. Web Marketing, eCommerce & Development solutions. _____________________________________________ 

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