Branded Email: The Next Generation of Email

Written by Jason DeVelvis

Continued from page 1

I Want to Know What Branded Email Is

Branded email can fall intorepparttar following categories, each works a little differently thanrepparttar 146165 next:

  • Stationary – Microsoft Outlook comes with its own stationary tool, and there are quite a few other stationary companies. Drawbacks – These systems typically provide little or no customizability, no functionality; no usability; can be email size issues

  • Mail Redirect – This type of branded email system can use (or allow you to develop) a custom template, then in order for you to send branded email, you send an email to second- or third-party servers, via an email address like this one - - which puts your message inrepparttar 146166 body ofrepparttar 146167 branded email template, then send it torepparttar 146168 recipient on your behalf. Drawbacks – low usability; not secure; hard to reply/forward email with branding

  • Web Based – Now we’re getting torepparttar 146169 more advanced systems. This type of system offers custom and/or generic templates that you can use with your email. You log in to their website and send your email through their site. Drawbacks – Most won’t allow you to use your own email address; not secure; hard to reply/forward email with branding

  • IT Department or Design Department created – If you have an IT guy/department or a design guy/department you can probably do this in-house. Createrepparttar 146170 HTML template that you want to use, and add it into your client. Drawbacks – it takes time to changerepparttar 146171 templates if your contact information changes; you have to duplicaterepparttar 146172 design and change it for every person in your office; you have to hostrepparttar 146173 images on your server, or attach/embed them torepparttar 146174 email (size issue)

  • Integrated – This isrepparttar 146175 type of system you should be looking for. Integrated systems integrate with your mail client (Outlook, Eudora, etc) and allow you to send branded email just like you would any other email. Good systems allow you to do this with as few clicks as possible, andrepparttar 146176 best ones don’t require you to start another program in order to addrepparttar 146177 branding aspects. Drawbacks – if you use an off-brand client, it may not be supported

It’srepparttar 146178 End ofrepparttar 146179 Article as We Know It… and I Feel Fine

Branding is alive and well inrepparttar 146180 world today, and its next frontier is email. More and more businesses are switching to an email branding system, and plain text email is slowly losing its grip on business communication. Find a system that fits your business, and start branding today.

Jason is a long time web developer and the owner of Email Appeal, an email marketing company located in Holland, OH. You can contact him by calling 866-665-3887 or by visiting Email Appeal - Branded Email for Your Business.

The Difference Between General Marketing and Direct Marketing

Written by Dave Felts

Continued from page 1

Have you ever heard that Dell radio commercial where it says to go to That's direct response too, because they are sending you to a specific URL. When you go there, they know you came from their radio advertising campaign. With that information, they can judgerepparttar effectiveness ofrepparttar 146066 campaign in terms of dollars spent versus revenue generated.

What distinguishes Direct Response from Brand or General Marketing is that there exists a method to directly linkrepparttar 146067 ad torepparttar 146068 response, which then allows a financial assessment ofrepparttar 146069 marketing communication. That assessment can then be used to determinerepparttar 146070 success (or failure) ofrepparttar 146071 campaign in terms of meetingrepparttar 146072 cost per action goal.

Dave Felts is a Search Engine Marketing Manager who recently launched SyteSurge, a resource for search engine marketing information and services.

    <Back to Page 1 © 2005
Terms of Use