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Some may call cinema advertising intrusive but they cannot deny fact that it is highly effective. The recall rate of cinema advertising is upwards of 70% while recall rate of television sits at approximately 23%, reason for this is that advertisers have a totally captive and receptive audience. They finally can advertise directly to elusive teen and tween market in their own environment.
With Tivo age growing this has forced marketers to become more innovative in their media planning efforts. They not only have included cinema in their media mix but they have also included other forms of advertising such as guerilla marketing, trash can advertising and even beach umbrella advertising.
This is all in an effort to reach masses, but man does not live by advertising alone. An effective public relations plan should be in place to work hand in hand with any advertising campaign. The goal of campaign is to get as much attention to your product as possible during course of campaign. So an effective public relations plan would only enhance results, as it will allow marketer to utilize media to assist in getting their message out.
For more information on Cinema Advertising or Public Relations go to www.namct.com.
For media inquiries contact: Louis Victor New Age Media Concepts 888-463-9237
Louis Victor, Executive Vice President of New Age Media Concepts, a Marketing, Advertising and Public Relations firm.