* Lock yourself away for an hour or two and go through all 'Treasures' or 'Junk' you have been saving in boxes in attic, basement, garage, hope chest, mini storage or parents house.

* Remember plans you made right after high school, college, your wedding or birth of your children.

* Go through some of items that you have already purchased and forgot about, classes you took, pamphlets you put away or that were passed on to you?

* Ah, now some your past goals, hopes, and wishes that faded are starting to come back to you now, A! (My shot at trying to be Canadian :)

When you're done you should be able to come up with a few ideas that could turn into YOUR "Digital Information Product". (I came up with 3 just using 1st tip)

YOUR (DIP) that YOU are an Expert on, that a focused group of people would be willing to PAY YOU FOR.

Put information in your own words and remember 1 simple Direct Sales Rule when writing your sales letter:

1. Tell them what you are going to tell them. 2. Tell them. 3. Tell them what you told them.

Your main goal is to get up and running as quickly as you can!

Make a strong first impression. A Web site makes small businesses appear much larger than they are. The way your Web site handles technology of Internet — serving up Web pages, taking orders — can make visitors feel they are dealing with a large, established business. Check out WorldSpy (http://www.worldspy.com/). This company’s Web site gives customers impression it’s a large shopping mart, when in reality it’s staffed by a handful of employees.

Reduce your marketing costs. Putting up your Web site makes your marketing information available to millions. You can save cost of printing and mass mailing a brochure by publishing your Web site address on your letterhead and business cards.

The Web is a huge opportunity to launch or expand your business at a fraction of cost of offline world. If you’re considering a business or looking to expand, mastering Web should be a top marketing priority.