Q. What do listeners need to have on their computer? A. A soundcard and speaker(s) or headphones, their normal browser software and a so-called plug-in – a small piece of software that converts data into sound.

Q. This all sounds expensive. Is it? A. Not really. You can get free programs to record your sound, a computer microphone costs less than a tenner and there are free audio editing programs available on net. You then need to convert audio file to a streaming format, but there is an increasing amount of software available to do that too. You also need to think about a MiniDisc recorder as these have superseded cassette tape for most applications. Royalty-free background and intro music is available on CD and via web for a small fee.

I recommend MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1). Its great, very easy to use and only costs $39.95. Another alternative is Sound Streamer at $34.95 (http://hop.clickbank.net/?snichols/soundstrmr).

Q. What is quality like? A. Judge for yourself - visit www.infotechcomms.co.uk/info10.htm and listen to demonstration programmes. The trick is to get quality as high as you can, but still make it playable on an average modem-equipped home computer. Once everyone has broadband it will be CD-quality for all.

Q. How do I find out more? A. There is a great ebook available called Audio C4 (http://hop.clickbank.net/?snichols/audioc4). It only costs $29.95 and is worth its weight in gold. There is a list of useful links at http://www.infotechcomms.co.uk/info11.htm

ENDS

Q. This all sounds expensive - is it? A. Not really. You can get free programs to record your sound, a computer microphone costs virtually nothing and there are free audio editing programs available on net. You then need to convert audio file to a streaming format, but there is an increasing amount of software available to do that too

I recommend MP3SoundStream (http://www.mp3soundstream.com/cgi-bin/cppro/go.cgi?snichols1). Its great, very easy to use and only costs $39.95. Another alternative is Sound Streamer at $34.95 (http://hop.clickbank.net/?snichols/soundstrmr) or Audio Maker Pro (http://hop.clickbank.net/?snichols/audiomkr). You also need to think about a MiniDisc recorder as these have superseded cassette tape for most applications. Royalty-free background and intro music is available on CD and via web for a small fee.

Q. How do I find out more? A. There is a great ebook available called Audio C4. It only costs $29.95 and is worth its weight in gold.

Q. What is quality like? A. Judge for yourself - visit www.infotechcomms.co.uk/info10.htm and listen to demonstration programmes. The trick is to get quality as high as you can, but still make it playable on an average modem-equipped home computer. Once everyone has broadband it will be CD-quality for all.

2. Now you can log into system and select "create a new campaign". Give your campaign a name that will also allow you to create multiple campaigns.

3. Before creating your first ad, I recommend that you print out Google's set of guidelines, ebooks such as Google Cash cover this area as well. Since most of you are probably promoting affiliate programs, it's important that you notify Google of this by simply adding "aff" at end of your ad text.

A few tips to keep in mind:

a. To keep your ad targeted, make sure your keyword or keyword phrase is in headline.

b. Put your keyword or keyword phrase in text of your ad.

c. In promoting your affiliate program, make sure you're linked directly to owner's website thru your affiliate link so that you'll get credit and cash!

Now you can submit your ad and start tracking your campaign over next few days. If you're not happy with your ad's performance you can make changes such as targeting other keywords or increasing your bid a little at a time. Adwords is flexible in allowing you to make changes within Google guidelines of course, to make your ad campaigns successful.

Pay per click is here to stay and it offers a high level of assurance that your ad is reaching your targeted audience. With proper management and a clear vision, pay per click specifically Google Adwords, can provide you with well targeted and economical advertising on internet.

As mentioned earlier pay per click ad sales are expected to increase to at least $8 billion by 2008, with Google Adwords, right resources and a little effort on your part, you can also benefit from this increase and find yourself with a significant supplemental income each month or a fulltime "leave my 9-5 job" income. The sky is truly limit with pay per click.

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Maxine Hough is an accounting clerk who supplements her income by promoting affiliate programs online based on techniques outlined in Google Cash at http://tinyurl.com/6z3zt, The Definitive Guide to Google AdWords at http://tinyurl.com/6exm4, Ad Word Analyzer at http://tinyurl.com/4mrto

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